Marketing Research - Publications - Faculty & Research

01 Dec 2022
News

The Potential of Business to Improve Lives

When Robin Ely, the Diane Doerge Wilson Professor of Business Administration and the faculty chair of HBS’s Race, Gender, and Equity Initiative, was studying questions of gender and race in organizations in the 1980s, research into... View Details

Keywords: April White

01 Feb 2001
News

Q&A - Dirty Money: Raymond Baker Explores the Free Market's Demimonde

Baker returned to the United States and was involved for many years in a variety of trading activities that took him to some two dozen countries in Africa, Latin America, and Asia. Observing further how corruption could subvert markets... View Details

Keywords: Finance; Government

Fast Answer

FIELD Global Immersion Resources: Thailand

Where can I find country, industry and market information and news about Thailand? Industry and market research Passport Useful for: consumer-related industry reports... View Details

Fast Answer

FIELD Global Immersion Resources: Taiwan

Where can I find country, industry and market information and news about Taipei to help me with FIELD Global Immersion? Industry and market research Passport Useful... View Details

09 Oct 2012
First Look

First Look: October 9

PublicationsAuctions, Market Mechanisms, and Their Applications Authors:Peter Coles, Sanmay Das, Sébastien Lahaie, and Boleslaw Szymanski Publication:Second International ICST Conference, AMMA 2011 Abstract This book constitutes the... View Details

Keywords: Sean Silverthorne

07 Oct 2014
First Look

First Look: October 7

management task in all innovating organizations. In this paper, we focus on the evaluation of frontier scientific research projects. We argue that the "intellectual distance" between the knowledge embodied in View Details

Keywords: Sean Silverthorne

10 Mar 2014
Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

firms to go private, but research shows these were primarily organizations that were smaller, less liquid, and more fraud-prone. "Yes, SOX may have cut off public market financing to these companies,... View Details

Keywords: by Julia Hanna; Accounting; Banking

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

In a famous example of how first movers can lose their advantage, second-mover Microsoft won the Web browser wars from Netscape and continues to dominate the market today. But that competition was the subject of another "war,"... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

Charles W. Moritz

Moritz took the helm of D&B just after it had acquired the major market research firm, A. C. Nielsen. Moritz led the successful integration of D&B’s largest acquisition and established a pattern of... View Details

Keywords: Services

2010
Case

Playa Dorado

By: W. Earl Sasser

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida

Citation

01 Dec 2014
News

Taking Tailoring High Tech

Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear View Details

Keywords: April White; fashion

25 Sep 2008
News

Been There, Seen That

the appropriate market structure for raising capital, but of the role of government and regulatory oversight in managing those structures.” And here is another panelist, HBS professor Joe Bower: “To what extent here at HBS are we View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services; Government; Management

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

researchers who were involved. LiveWorks arose out of an ambitious project to commercialize group collaborative technology concepts that had been incubating within PARC since the mid-1980s. This project was sponsored by the new Technology... View Details

Keywords: by Henry Chesbrough

23 Dec 2013
Research & Ideas

Just How Independent are ‘Independent’ Directors?

Boards: Evidence from Listed Companies in China, Ma and Khanna found that the social ties of the directors had much more influence on their likelihood to dissent than firm performance. Social ties can be difficult to measure. Traditionally, View Details

Keywords: by Michael Blanding

28 May 2019
News

Cure All

Associate Professor Raffaella Sadun (left) and Professor Leemore Dafny (right); image by John Ritter Professors Raffaella Sadun and Leemore Dafny are both economists who have studied hospitals extensively—Sadun’s research has looked at... View Details

Keywords: Hospitals; Health, Social Assistance

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction 1837: The Hard Times 1873: Off the Rails 1907: The Banker's Panic 1929: The... View Details

Fast Answer

FIELD Global Immersion Resources: India

Where can I find country, industry and market information and news about India? Industry and market View Details

Fast Answer

Managing & Investing in a Fast-Growing Emerging Market: India

style="font-family:"Arial",sans-serif">Watch our video putting this Fast Answer into action: we explore using the resources below to research clean energy in India. Country Information &... View Details

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

Web

Facing Job Loss? More Skills Meant Faster Recovery in Uganda | Working Knowledge

group seemed an ideal cohort to revisit. Notably, Uganda had two strict lockdowns, one in April and May of 2020 and a second in June and July of 2021, giving researchers uniform specifics to study for everyone in the group. In surveys,... View Details

Publications