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  • 12 Nov 2021
  • Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

its culture as an amalgam of “freedom and responsibility.” By freedom, the company doesn’t mean a free-for-all. Yes, workers have the freedom to express opposing viewpoints, and they also have wide leeway with their vacation and travel... View Details
Keywords: by Ranjay Gulati; Air Transportation
  • 13 Jun 2005
  • Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

Harvard Business School professors are more likely to be found in the pages of the Academy of Management Review than the New England Journal of Medicine, but recently Gary Pisano and Robert Huckman used the latter to discuss their... View Details
Keywords: by Sara Grant; Health
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
  • 14 Apr 2014
  • Working Paper Summaries

Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces

Keywords: by Jesse Shore, Ethan Bernstein & David Lazer
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

reward their own drives." Inspired by the writings and insights of Charles Darwin, specifically his 1871 masterwork The Descent of Man, Lawrence's new book, Driven to Lead: Good, Bad, and Misguided Leadership, offers View Details
Keywords: by Paul R. Lawrence
  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Related
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000 passengers. The airline recovered—and... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 21 Aug 2000
  • Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

also extremely flattering to be studied. "To have a case written about us by Harvard," noted one executive at the conference, "is an added value to our brand." The process, of course, can also precipitate doubts, fears... View Details
Keywords: by Martha Lagace
  • Forthcoming
  • Article

When Should Public Programs Be Privately Administered? Theory and Evidence from the Paycheck Protection Program

By: Alexander W. Bartik, Zoë Cullen, Edward L. Glaeser, Michael Luca, Christopher Stanton and Adi Sunderam
What happens when public resources are allocated by private companies whose objectives may be imperfectly aligned with policy goals? We study this question in the context of the Paycheck Protection Program (PPP), which relied on private banks to disburse aid to small... View Details
Keywords: Paycheck Protection Program; Targeting; Impact; Entrepreneurship; Health Pandemics; Small Business; Financing and Loans; Outcome or Result; United States
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  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
  • 01 Oct 2001
  • Research & Ideas

Five Questions for Stuart Gilson

the process. In the U.S., bankruptcy can also be used to revitalize the business—for example, by allowing companies to reject unfavorable leases, or sell unwanted assets in a competitive auction. The second reason to restructure is to... View Details
Keywords: by Sean Silverthorne
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

benefit considerably by outsourcing, for example, analytical functions to qualified suppliers if those skills are lacking in-house. But some aspects of marketing are less amenable to outsourcing—those that directly drive marketing... View Details
Keywords: by Poping Lin
  • 17 Nov 2003
  • Research & Ideas

Lessons from a Nasty Trade Dispute

organization is being undermined by the declining commitments of governments. Still, the organization is very young, and the promise of its management of international trade disputes, as well as the gradual... View Details
Keywords: by Cynthia Churchwell
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

Every managerial generation rediscovers the need for innovation to drive growth but, decade after decade, "grand declarations about innovation are followed by mediocre execution that produces anemic results, and innovation groups are... View Details
Keywords: by Sean Silverthorne
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users, Communities, and Open Innovation,... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

success included, “organization leadership (along with frontline managers that) model the desired culture,” a reason behind the change (that) “is well articulated and understood by the stakeholders and not... View Details
Keywords: by James Heskett
  • 04 Jan 2021
  • Working Paper Summaries

The Twofold Effect of Customer Retention in Freemium Settings

Keywords: by Eva Ascarza, Oded Netzer, and Julian Runge; Video Game; Entertainment & Recreation
  • 07 Jun 2004
  • Research & Ideas

The Competition of Countries

economy. Hopefully, I can finish by the late fall of next year. After that, I have in mind another project on U.S. economic management since the New Deal—through the exchange-rate collapse of Nixon, the... View Details
Keywords: by Cynthia Churchwell
  • 26 Feb 2001
  • Research & Ideas

David, Goliath, and Disruption

As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that View Details
Keywords: by Martha Lagace
  • 16 Oct 2019
  • Research & Ideas

Read Our Most Popular Stories of the Quarter

performance. (10,251 visits) These Aren't Beach Books, but Managers Should Read Them Anyway Recent books by Harvard Business School scholars that can boost your career and improve on-the-ground View Details
Keywords: by Sean Silverthorne