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  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • March 2024
  • Simulation

'Storrowed'

By: Mitchell Weiss
The game was built to accompany "Storrowed": A Generative AI Exercise, available through Harvard Business Publishing. The game adds a timing element to "Storrowed" and enables the teacher to reward teams for strong prompts or penalize teams for believing AI... View Details
Keywords: AI and Machine Learning; Decision Choices and Conditions; Risk and Uncertainty
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  • 2024
  • Case

EPCorp: Convincing the C-Suite

By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy
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  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

fashionistas? And if companies focus more on these consumers, how is the broader consumer pool impacted? Farronato studies these questions in a working paper recently published by the National Bureau of View Details
Keywords: by Michael Blanding; Retail

    Robert S. Huckman

    Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Senior Associate Dean for External... View Details

    Keywords: biotechnology; health care; manufacturing; pharmaceuticals

      Rembrand M. Koning

      Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores... View Details

      Keywords: high technology; software; biotechnology
      • December 2022 (Revised September 2024)
      • Case

      Sword Health

      By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop
      Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,... View Details
      Keywords: Business Growth and Maturation; Competitive Strategy; Health Industry; Technology Industry
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      • March–April 1979
      • Article

      How Competitive Forces Shape Strategy

      By: M. E. Porter
      Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action... View Details
      Keywords: Competition; Strategy
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        Kyle R. Myers

        Kyle Myers is an assistant professor of business administration in the Technology and Operations Management unit. He teaches the first-year Technology and Operations Management course.

        Professor Myers studies the economics of innovation. His research is at... View Details

        Keywords: health care; biotechnology; pharmaceuticals; energy; high technology

          Trang Nguyen

          Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

          Trang is interested in research at the intersection of corporate governance... View Details

            Malcolm P. Baker

            Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

            His research is in the... View Details

            Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation

              Alvin E. Roth

              Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

              Keywords: e-commerce industry; education industry; health care; information; internet; legal services

                Ria Sen

                Ria is a JD/PhD student at Harvard Law School and Harvard Business School. At HLS, she was a John M. Olin Fellow and the winner of the 2021 Victor Brudney Writing Prize. She previously studied Economics and Mathematics at Columbia University, where she was nominated... View Details

                • 20 Dec 2010
                • Research & Ideas

                Panama Canal: Troubled History, Astounding Turnaround

                fall of the canal's importance to the United States, the handover of the canal to Panama in 1999, and the way the canal has thrived under Panamanian control. In this e-mail interview, Maurer discusses the... View Details
                Keywords: by Sarah Jane Gilbert; Transportation
                • 13 Mar 2023
                • Research & Ideas

                What Would It Take to Unlock Microfinance's Full Potential?

                In the 50 years since modern microfinance was introduced as a tool to fight poverty, institutions have distributed hundreds of millions of loans to people in developing countries. Such loans are repaid at... View Details
                Keywords: by Jen McFarland Flint; Financial Services

                  Andy Wu

                  Andy Wu is the Arjun and Minoo Melwani Family Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs. He researches, teaches, and advises managers... View Details

                  Keywords: software; e-commerce industry; venture capital industry; biotechnology; video games

                    Paula C. Rettl

                    Paula Rettl is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. Her primary areas of expertise are comparative politics, political economy and political behavior, with a focus on Latin America and... View Details

                    • December 2014 (Revised March 2018)
                    • Case

                    John D. Rockefeller: The Richest Man in the World

                    By: Tom Nicholas and Vasiliki Fouka
                    By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
                    Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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                    • 2007
                    • Book

                    A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know

                    By: David A. Moss
                    Now more than ever before, executives and managers need to understand their larger economic context. In The Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic... View Details
                    Keywords: Macroeconomics; Money; Investment; Management Analysis, Tools, and Techniques
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