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Show Results For
- All HBS Web
(12,591)
- People (50)
- News (3,119)
- Research (6,950)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,802)
- April 2009 (Revised January 2011)
- Case
Gucci Group: Freedom within the Framework
By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
- Profile
Hiroshi Mikitani
to customize their web presence rather than be forced to conform to a standard design. “We encouraged them to interact directly with customers because we’d found that merchants who told their View Details
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
In their new book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business, coauthors Frances Frei and Anne Morriss maintain that it is possible for organizations to reduce costs while... View Details
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
- 05 Aug 2011
- News
Key Questions for Leaders
- 27 Mar 2019
- Cold Call Podcast
Will Startup Fishbowl Become the Social Media App for Your Industry?
- 2011
- Book
Being the Boss: The 3 Imperatives for Becoming a Great Leader
By: Linda A. Hill and Kent Lineback
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and... View Details
Keywords: Management; Leadership; Management Skills; Employee Relationship Management; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
Hill, Linda A., and Kent Lineback. Being the Boss: The 3 Imperatives for Becoming a Great Leader. Harvard Business Review Press, 2011.
- Article
Four Ways to Build a Productive Sales Culture
By: Frank V. Cespedes and Steven Maughan
This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details
- April 18, 2023
- Article
The Rebirth of Software as a Service
By: Frank V. Cespedes and Jacco van der Kooij
Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
oversee the outcomes. A development plan should be prepared for each person to provide the varied experiences required if they are chosen, with opportunities to shine in different roles and exposure to the... View Details
Keywords: by Bill George
- 04 Jun 2018
- Blog Post
How to Create a Presence Without Being Present
The professional job search is a deeply personal journey. For MBA job-seekers, direct engagement with potential employers is essential: they want you to know who they are, and they want to know who you are.... View Details
Keywords: All Industries
- May 2008
- Article
Working in the Gray Zone
By: Michel Anteby
Supervisors often turn a blind eye when employees use company resources and time to work on personal projects. They realize that stamping out such behavior may do more harm than good. View Details
Keywords: Employee Relationship Management; Management Practices and Processes; Performance Effectiveness; Behavior
Anteby, Michel. "Working in the Gray Zone." Forethought. Harvard Business Review 86, no. 5 (May 2008): 20.
- August 2020
- Supplement
Luckin Coffee (B): Revelations of Fraud
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company’s admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported... View Details
Keywords: Fraud; Corporate Misconduct; Business Earnings; Financial Statements; Financial Condition; Stocks; Financial Management; Profit; Revenue; Price; Food; Lawfulness; Crime and Corruption; Food and Beverage Industry; Food and Beverage Industry; Asia; China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (B): Revelations of Fraud." Harvard Business School Supplement 721-371, August 2020.
Brian L. Trelstad
Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
analyzed a year of individual-level data from a North American online grocer to determine how the delay between when a person's order was completed and when it was delivered affected the content of the order. In general, as the delay... View Details
- 2023
- Working Paper
Culture as a Signal: Evidence from a Natural Field Experiment
By: Wei Cai, Dennis Campbell and Jiehang Yu
The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal... View Details
Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023.
- June 1986
- Case
Premier Furniture Co.
By: Thomas R. Piper
A credit analyst for a furniture manufacturer is confronted with two customers who have exceeded their credit limits. The financial performance of each has been weak, and one of the customers has a highly leveraged balance sheet. Industry conditions are weak; the... View Details
Piper, Thomas R. "Premier Furniture Co." Harvard Business School Case 286-130, June 1986.
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- 25 Apr 2014
- Video