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April 2019 (Revised October 2019)
Case

Sanjeev Kapoor: The Recipe for Success

By: Boris Groysberg and Mahima Rao-Kachroo

India's most recognized celebrity chef Sanjeev Kapoor has been an integral part of the country's food industry since 1993. As a celebrity chef, Kapoor enjoyed a 17-year run of his hit TV cooking show “Khana Khazana,” published more than 100 cookbook titles in multiple... View Details

Keywords: Advertising; Business Ventures; Change; Decision Making; Entrepreneurship; Food; Leadership; Management; Markets; Media; Organizations; Ownership; Problems and Challenges; Quality; Relationships; Technology; Food and Beverage Industry; India; South Asia

February 2015 (Revised September 2016)
Case

Hövding: The Airbag for Cyclists

By: Joseph B. Fuller and Emilie Billaud

In 2012, Anna Haupt and Terese Alstin, co¬founders of the Hövding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet—an "airbag for cyclists." What had begun as a thesis... View Details

Keywords: Business Startups; Entrepreneurship; Transition; Leadership; Conflict Management; Bicycle Industry; Sweden; Europe

August 2000 (Revised September 2000)
Case

Extraprise

By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani

In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details

Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Information Technology Industry; Boston

February 2010
Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details

Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales

April 2009 (Revised July 2010)
Case

Corporate Solutions at Jones Lang LaSalle (2001)

By: Ranjay Gulati and Lucia Menzer Marshall

Peter Barge, CEO of the newly created Corporate Solutions Group of Jones Lang LaSalle (JLL), is executing a restructuring of the U.S. corporate real estate services division that will enable the company to offer its clients integrated solutions. Barge has created an... View Details

Keywords: Business Divisions; Restructuring; Customer Relationship Management; Organizational Design; Organizational Structure; Corporate Strategy; Integration

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

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March 2009 (Revised July 2010)
Case

State Street Corporation

By: William E. Fruhan

To maximize their effectiveness, color cases should be printed in color. State Street Corp. reports a 13% gain in EPS in 2008 amidst a global financial crisis. The stock price declines 59% on the day of the earnings report. This one day decline was exceeded in the... View Details

Keywords: Fair Value Accounting; Financial Reporting; Financial Crisis; Financial Liquidity; Financial Markets; Crisis Management; Financial Services Industry

October 2015
Case

Integrating Avocent Corporation into Emerson Network Power

By: Prithwiraj Choudhury and Vincent M. Servello

This case reviews Emerson Electric’s proposed acquisition of Avocent Corporation in 2009. The focus of this case is how a technology company such as Avocent, with a dramatically different business model compared to its acquirer, should be integrated into a large,... View Details

Keywords: Business Model; Integration; Human Capital; Acquisition; Technology Industry

October 2006 (Revised April 2007)
Case

Ayala Corporation

Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed... View Details

Keywords: Diversification; Family Business; Business Conglomerates; Valuation; Financial Strategy; Public Ownership; Real Estate Industry; Philippines

April 2020 (Revised April 2023)
Case

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increased ten times, and both EBITDA and revenues had grown... View Details

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

06 Jul 2009
Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

ensuring the well-being of victims, but also on the well-being of those who perform the necessary evils. In addition to the typical training that many companies run for managers, and the individual preparation View Details

Keywords: by Martha Lagace

30 May 2019
What Do You Think?

Is There a Distinctive West Coast Style of Management?

of the OR” vs. the “genius of the AND” Only four of the 18 companies in their sample were based on the West Coast. But their point of view would be adopted by many startups in Silicon Valley and the venture capitalists funding them. The... View Details

Keywords: by James Heskett; Education

May 2025
Case

Wilburn Medical USA

By: David Ager, Lynda M. Applegate and James Barnett

In September 2024, Emily Wilburn Andrews, CEO of Wilburn Medical USA, is five years into her tenure leading the medical equipment supply company since taking over for her father, the company’s founder. She considers approaches to grow the company while maintaining the... View Details

Keywords: Small Business; Change Management; Decision Making; Ethics; Values and Beliefs; Health; Medical Specialties; Leadership; Health Industry; United States

November 2007 (Revised March 2009)
Case

OppenheimerFunds and Take-Two Interactive (A)

By: Jay W. Lorsch, Andrew Hill and Kaitlyn Simpson

Describes the dilemma faced by Emmanuel Ferreira, a fund manager at OppenheimerFunds. As the largest shareholder and a long-time investor in software publisher Take-Two Interactive, Ferreira contemplates whether or not to get involved with other investors in trying to... View Details

Keywords: Restructuring; Decision Choices and Conditions; Investment; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations

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March 2009
Case

Incept LLC and Confluent Surgical (A)

By: Bhaskar Chakravorti, Toby E. Stuart and James Weber

A venture capitalist must decide whether to invest in a medical technology company that licenses intellectual property from a privately held IP holding company based on a platform technology. Entrepreneurs Amar Sawhney and Fred Khosravi founded Incept LLC to... View Details

Keywords: Business Model; Entrepreneurship; Intellectual Property; Rights; Agreements and Arrangements; Partners and Partnerships; Trust; Medical Devices and Supplies Industry

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

29 Jul 2011
Working Paper Summaries

Who Is Governing Whom? Senior Managers, Governance and the Structure of Generosity in Large U.S. Firms

Keywords: by Christopher Marquis & Matthew Lee

October 2016
Case

La-Z-Boy (A)

By: Joseph B. Fuller and Natalie Kindred

Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details

Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth and Maturation; Brands and Branding; Competitive Strategy; Vertical Integration; Retail Industry; Manufacturing Industry; Consumer Products Industry; United States

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