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      Building A Business In Emerging MarketsRemove Building A Business In Emerging Markets →

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      • August 1989 (Revised May 1991)
      • Case

      Grosvenor Park

      By: William J. Poorvu and Katherine Sweetman
      Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details
      Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland
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      Poorvu, William J., and Katherine Sweetman. "Grosvenor Park." Harvard Business School Case 390-010, August 1989. (Revised May 1991.)
      • July 1989 (Revised May 2004)
      • Case

      Colonial Homes

      By: David E. Bell
      Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
      Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry
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      Bell, David E. "Colonial Homes." Harvard Business School Case 190-008, July 1989. (Revised May 2004.)
      • June 1989 (Revised July 1993)
      • Case

      CIGNA Worldwide

      By: John A. Quelch
      A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
      Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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      Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
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      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • April 1989 (Revised January 1994)
      • Case

      Novo Industri

      By: Michael E. Porter and Michael J. Enright
      Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
      Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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      Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • January 1989
      • Case

      Benetton S.p.A.

      By: Howard H. Stevenson
      Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
      Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry
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      Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • September 1988
      • Case

      Skil Corp.

      By: Michael E. Porter
      The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details
      Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States
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      Porter, Michael E. "Skil Corp." Harvard Business School Case 389-005, September 1988.
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • January 1988 (Revised May 1992)
      • Case

      Howard Head and Prince Manufacturing, Inc.

      By: Howard H. Stevenson
      Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of... View Details
      Keywords: Business Growth and Maturation; Decisions; Entrepreneurship; Patents; Law; Markets; Production; Sales
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      Stevenson, Howard H. "Howard Head and Prince Manufacturing, Inc." Harvard Business School Case 388-079, January 1988. (Revised May 1992.)
      • December 1987 (Revised May 1991)
      • Case

      One Leather Street

      By: William J. Poorvu and Jeffrey A. Libert
      Presents a problem involving rehabilitating a small office building in Boston. Describes an investment decision which is knowingly underfunded. As construction proceeds, the developer realizes that it is not up to building code and faces difficult business and ethical... View Details
      Keywords: Financial Management; Ethics; Investment; Decisions; Decision Choices and Conditions; Property; Real Estate Industry; Construction Industry; Boston
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      Poorvu, William J., and Jeffrey A. Libert. "One Leather Street." Harvard Business School Case 388-084, December 1987. (Revised May 1991.)
      • November 1987 (Revised March 1988)
      • Case

      Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

      By: David B. Yoffie
      In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
      Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States
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      Yoffie, David B. "Searching for Trade Remedies: The U.S. Machine Tool Industry--1983." Harvard Business School Case 388-071, November 1987. (Revised March 1988.)
      • September 1987 (Revised October 1987)
      • Background Note

      The Job of the General Manager

      By: James L. Heskett
      Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details
      Keywords: Experience and Expertise; Policy; Recruitment; Working Conditions; Managerial Roles; Resource Allocation; Mission and Purpose; Performance Evaluation; Strategy; Value
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      Heskett, James L. "The Job of the General Manager." Harvard Business School Background Note 388-035, September 1987. (Revised October 1987.)
      • July 1987
      • Case

      Altoona Corp.: Computer Products Division

      By: Roger E. Bohn and Robert H. Hayes
      A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
      Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry
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      Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
      • July 1987 (Revised May 1993)
      • Case

      Atlas Copco (A): Gaining and Building Distribution Channels

      By: V. Kasturi Rangan
      Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
      Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
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      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
      • June 1987 (Revised July 2004)
      • Case

      Textile Corporation Building, The

      By: William J. Poorvu
      Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details
      Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston
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      Poorvu, William J. "Textile Corporation Building, The." Harvard Business School Case 387-189, June 1987. (Revised July 2004.)
      • June 1987 (Revised September 1997)
      • Case

      Mebel, Doran & Co.

      By: Samuel L. Hayes III
      Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
      Keywords: Ethics; Decision Choices and Conditions; Investment Banking; Mergers and Acquisitions; Crisis Management; Banking Industry; Financial Services Industry
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      Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
      • February 1987 (Revised February 2000)
      • Case

      Polysar Limited

      By: Robert L. Simons
      Canada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European... View Details
      Keywords: Loss; Profit; Financial Management; Volume; Performance Capacity; Financial Statements; For-Profit Firms; Market Participation; Chemical Industry; Rubber Industry; Canada
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      Simons, Robert L. "Polysar Limited." Harvard Business School Case 187-098, February 1987. (Revised February 2000.)
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