Technology Companies - Publications - Faculty & Research

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

Citation

Educators

09 Feb 2016
First Look

February 9, 2016

and Technology Through Academic-Industry Partnerships By: Chai, Sen, and Willy C. Shih Abstract—Partnerships that foster the translation of scientific advances emerging from academic research organizations into commercialized products at... View Details

Keywords: Sean Silverthorne

14 Apr 2015
First Look

First Look: April 14

In 2013 Ning Tang, who in 2006 founded CreditEase as a broker of P2P loans to unbanked individuals and small businesses in China, confronts the challenges of rapid growth and expansion in a changing regulatory environment. CreditEase needs to develop View Details

Keywords: Sean Silverthorne

16 Dec 2021
Blog Post

African American Student Union Spotlight on STEM

problems and the HBS classroom challenges me to critically think about everything I say and do. But my background has been the most significant in my Technology and Operations Management (TOM) class, where I often provide first-hand... View Details

June 2020
Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details

Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain

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October 2024
Teaching Plan

Teamworks: Tackling a Forecasting Fumble

By: Lou Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Technology Industry; Technology Industry; United States; North Carolina

Citation

15 Apr 2014
First Look

First Look: April 15

near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that... View Details

Keywords: Sean Silverthorne

February 2025 (Revised February 2025)
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

Citation

Educators

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

both at a high level, based on objective criteria, and in accordance with company values, considered via managerial discretion. However, such plans could be counterproductive if enough participants (especially those who don’t win)... View Details

Keywords: Dina Gerdeman

November 2024
Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell

Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details

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21 Apr 2015
First Look

First Look: April 21

associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which companies can ensure their own long-term sustainability by contributing to a sustainable society.... View Details

Keywords: Carmen Nobel & Sean Silverthorne

October 2022
Article

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald

How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details

Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Manufacturing Industry; Consumer Products Industry; Switzerland

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17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

to research and write this case? A: I came across the company during some of my travels in South India. It was so unusual to find "first-world health care at emerging-market prices" as the case says. Often better care—by which I... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

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March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

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07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Common Pitfalls So That Your Organization Can Collaborate, Learn, and Innovate By: Leonardi, Paul, and Tsedal Neeley Abstract—Workplaces have adopted internal social tools—think stand-alone technologies such as Slack, Yammer, and Chatter,... View Details

Keywords: Carmen Nobel

03 Jan 2017
First Look

January 3, 2017

research and technological innovation, this approach is misguided and potentially risky. This article argues that researchers need to pay close attention to issues such as biases in data collection and spurious correlation. Publisher's... View Details

Keywords: Carmen Nobel

09 Dec 2008
First Look

First Look: December 9, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609039 Miles Davis: Kind of Blue Harvard Business School Case 609-050 Examines how successful companies can "jump to the next S-curve" through an... View Details

Keywords: Martha Lagace

17 May 2011
First Look

First Look: May 17

California, policy mattered a great deal. However, Danish firms, building on inherited technological capabilities and benefitting from a small-scale and decentralized industrial structure, benefitted more from Californian public policies.... View Details

Keywords: Sean Silverthorne

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

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Publications

Publications

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Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

February 9, 2016

First Look: April 14

African American Student Union Spotlight on STEM

Customer Management Dynamics and Cohort Analysis

Teamworks: Tackling a Forecasting Fumble

First Look: April 15

Managing Complexity at mymuesli

New Research and Ideas, October 23, 2018

Mercado Bitcoin: M&A, IPO, or Series B?

First Look: April 21

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

The Rise of Medical Tourism

The DivaCup: Navigating Distribution and Growth

The DivaCup: Navigating Distribution and Growth

New Research and Ideas: November 7, 2017

January 3, 2017

First Look: December 9, 2008

First Look: May 17

Reinventing Best Buy