Publications

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

May 2007 (Revised July 2011)
Case

The West German Headache Center: Integrated Migraine Care

By: Michael E. Porter, Clemens Guth and Elisa M. Dannemiller

Describes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care... View Details

Keywords: Business Model; Health Care and Treatment; Medical Specialties; Industry Structures; Service Delivery; Integration; Health Industry; Germany

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

consider other constituencies too: e.g., vendors who are stuck operating under the big players’ rules; innovators, who can’t make their better ‘mouse trap’ available to the world without the resources of the big players; citizens, whose... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

06 Dec 2016
First Look

December 6, 2016

characteristics (competence, ambition) and is scarce and in demand on the job market. This research uncovers an alternative kind of conspicuous consumption that operates by shifting the focus from the preciousness and scarcity of goods to... View Details

Keywords: Sean Silverthorne

April 2009
Teaching Note

Amylin Pharmaceuticals: Diabetes and Beyond (TN)

By: Richard G. Hamermesh and Rachel Gordon

Teaching Note for [809011]. View Details

Keywords: Negotiation Deal; Product Development; Success; Commercialization; Governing Rules, Regulations, and Reforms; Resource Allocation; Pharmaceutical Industry

August 1999
Teaching Note

Dana-Farber Cancer Institute: Development Strategy, The (TN)

By: V. Kasturi Rangan

Teaching Note for (9-599-104). View Details

Keywords: Revenue; Operations; Investment Funds; Capital; Growth and Development Strategy; Financing and Loans; Programs; Value; Mission and Purpose; Health Industry

August 1988 (Revised February 1992)
Case

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

By: V. Kasturi Rangan and Jon Skofic

Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details

Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Addressing these issues is critical for the future competitiveness of these industries. First, attracting talent to the industry is an important reason why companies might collaborate. Many great organizations operating in... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

10 Mar 2015
First Look

First Look: March 10

Casadesus-Masanell, Ramon, Joan E. Ricart, and Jorge Tarzijan Abstract—No abstract available. Publisher's link: http://ukcatalogue.oup.com/product/9780198701873.do February 2015 Manufacturing & Service Operations Management Improving... View Details

Keywords: Carmen Nobel

January 2014 (Revised January 2017)
Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details

Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry

December 2012 (Revised August 2013)
Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries

Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details

Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry

February 2009 (Revised May 2010)
Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi

In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France

Find at Harvard

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

06 Sep 2016
First Look

September 6, 2016

success. In particular, it is debated whether American Honda operated according to a deliberate or emergent strategy, i.e., whether or not strategic decisions made in the States conformed to the intentions of upper management. This paper... View Details

Keywords: Carmen Nobel

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

its own R&D, finance, and marketing functions, and he chose the project leaders for their willingness to challenge the status quo and their ability to operate independently. Given the freedom to shape their own organizations, the new... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

09 Aug 2016
First Look

August 9, 2016

entry strategies and find that small firms are less likely to be pioneers in new device markets—a phenomenon that is not observed in new drug markets. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49384 Harvard... View Details

Keywords: Sean Silverthorne

03 Mar 2011
Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

tomorrow are going to be of the unsavory variety, 30 years of experience dealing with Iran shows that neglect and isolation are ineffective strategies for managing conflict. Second, diplomacy is about identifying what makes this situation... View Details

Keywords: Re: Deepak Malhotra; Energy; Utilities

04 May 2010
First Look

First Look: May 4

We propose that firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy and corporate governance, scholars can better... View Details

Keywords: Martha Lagace

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry