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  • March 1991 (Revised May 1991)
  • Case

TBIRD: The Thai Business Initiative in Rural Development

By: V. Kasturi Rangan
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
Keywords: Economic Growth; Management Skills; Programs; Wealth and Poverty; Thailand
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Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)

    Stuti Agarwal

    Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
    • June 2011 (Revised June 2012)
    • Case

    Sephora Direct: Investing in Social Media, Video, and Mobile

    By: Elie Ofek and Alison Berkley Wagonfeld
    Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
    Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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    Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
    • 14 Nov 2012
    • News

    Can Huge CEO Golden Parachutes Hurt You?

    • September 2021
    • Article

    Gender Stereotypes in Deliberation and Team Decisions

    By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
    We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are... View Details
    Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception
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    Coffman, Katherine B., Clio Bryant Flikkema, and Olga Shurchkov. "Gender Stereotypes in Deliberation and Team Decisions." Games and Economic Behavior 129 (September 2021): 329–349.
    • Research Summary

    Selling your Heritage: The Challenge of Legacy Divestitures

    This paper studies companies that diversify away from and later divest their historical cores, or "legacy" businesses.  There are many reasons a firm might undertake this strategy, including a concentration of the legacy business in a declining... View Details

    • November 2000
    • Case

    Clust.com: Dream More and Pay Less

    Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details
    Keywords: Customer Value and Value Chain; Marketing
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    Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
    • June 2016 (Revised November 2021)
    • Case

    chotuKool: 'Little Cool,' Big Opportunity

    By: Rory McDonald, Derek van Bever and Efosa Ojomo
    In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details
    Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India
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    McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
    • 26 Jun 2015
    • Video

    Into the FIELD

    • 05 May 2008
    • Research & Ideas

    Connecting with Consumers Using Deep Metaphors

    varied the set of customers or consumers being studied were in other ways. It was as if we had identified a secret code of thought. The seven deep metaphors discussed in Marketing Metaphoria are those appearing most often across a variety... View Details
    Keywords: by Martha Lagace; Consumer Products
    • 05 Mar 2009
    • What Do You Think?

    How Frank or Deceptive Should Leaders Be?

    around a plan to move forward and communicate his confidence in the plan ." Terri Bonar-Stewart suggested to leaders that they, "Lay out the facts, ask for employees' help (they have been waiting View Details
    Keywords: by Jim Heskett

      Renata Gaineddenova

      Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details
      • October 2023
      • Case

      Foodology: Creating a Virtual Restaurant Group in Latin America

      By: Rembrand M. Koning, Jorge Tamayo and Jenyfeer Martínez Buitrago
      In April 2020, Daniela Izquierdo (HBS, 2019) and Juan Guillermo Azuero (HBS, 2019), awaited the results of Harvard Business School’s Alumni New Venture Competition. Operating since September 2019, Foodology, a Colombian food-tech startup in the cloud kitchen segment,... View Details
      Keywords: Business Startups; Business Model; Entrepreneurship; Food and Beverage Industry; Latin America; South America; Colombia
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      Koning, Rembrand M., Jorge Tamayo, and Jenyfeer Martínez Buitrago. "Foodology: Creating a Virtual Restaurant Group in Latin America." Harvard Business School Case 724-392, October 2023.
      • July 2018 (Revised December 2018)
      • Case

      SOFWERX: Innovation at U.S. Special Operations Command

      By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman
      James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details
      Keywords: James Geurts; Innovation; Public Entrepreneurship; Open Innovation; Crowdsourcing; Contests; Prototyping; SOFWERX; Special Operations; SOCOM; Govtech; Procurement; FAR; EZ-Fly; Navy; Department Of Defense; Innovation and Invention; Innovation and Management; Innovation Leadership; Entrepreneurship; Public Sector; Acquisition; Public Administration Industry; United States
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      Leonard, Herman, Mitchell Weiss, Jin Hyun Paik, and Kerry Herman. "SOFWERX: Innovation at U.S. Special Operations Command." Harvard Business School Case 819-004, July 2018. (Revised December 2018.)
      • January 2008
      • Article

      The Five Competitive Forces That Shape Strategy

      By: Michael E. Porter
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
      Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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      Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
      • 2016
      • Chapter

      Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25

      By: Laura Phillips Sawyer
      From its founding in 1912 through the interwar years, the Chamber’s history shows a persistent preoccupation with progressive economics and policy making. Rather than flouting the new ideas of institutional economics, which favored federal regulators overseeing data... View Details
      Keywords: Competition; Fairness; Supply and Industry; Policy; Business and Government Relations; United States
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      Phillips Sawyer, Laura. "Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25." Chap. 1 in Capital Gains: Business and Politics in Twentieth-Century America, edited by Richard R. John and Kim Phillips-Fein, 25–42. Hagley Perspectives on Business and Culture. Philadelphia, PA: University of Pennsylvania Press, 2016.
      • 09 Oct 2012
      • News

      How to measure career success

      • December 1999
      • Case

      E-Business at Honeywell International (A): AlliedSignal 1999

      By: Rosabeth M. Kanter
      AlliedSignal develops its e-business and merges with Honeywell, Inc. Throughout 1999 CEO Larry Bossidy leads activities to educate managers about e-business and the Internet, then requires strategic plans. This case looks at the planning process, barriers, and ideas in... View Details
      Keywords: Mergers and Acquisitions; Executive Education; Leadership; Strategic Planning; Business Model; Change Management; Internet; Industrial Products Industry
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      Kanter, Rosabeth M. "E-Business at Honeywell International (A): AlliedSignal 1999." Harvard Business School Case 300-088, December 1999.
      • 11 Jan 2022
      • Cold Call Podcast

      Can Entrepreneurs and Governments Team Up to Solve Big Problems?

      Keywords: Re: Mitchell B. Weiss; Technology

        Jacob M. Cook

        Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

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