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Show Results For
- All HBS Web
(3,494)
- People (5)
- News (795)
- Research (2,178)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,728)
- 30 Jul 2025
- News
Play with Purpose
lets you into the parking lot is not nice to you, you're going to remember that. If the food is that good, you're going to remember that. Obviously how the team does on the field or on the court, it's going to matter. So all those things... View Details
- 10 Apr 2012
- First Look
First Look: April 10
Overall, those who accepted smaller portions did not compensate by ordering more calories in their entrées, and the total calories served to them were, on average, reduced by more than 200. We also found that accepting the downsizing offer did not change the amount of... View Details
Keywords: Carmen Nobel
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
- 11 Feb 2014
- First Look
First Look: February 11
effects, we use experimental methods to demonstrate that participants who imagined shopping with their own bags are more likely to spontaneously consider purchasing chips or dessert items and indicate relatively higher willingness to pay for View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other low-priced retailers? Would the... View Details
Keywords: Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
that the buyer's plans will go awry. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208060 Fu Ji Food and Catering Harvard Business School Case 208-004 Fu Ji, the largest corporate caterer in China, is... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
$how Me the Money
subsidiary, his leftist kidnappers have demanded that you run a newspaper ad detailing the group’s criticisms of the government; provide $100,000 worth of food to be distributed to the poor; and pay a $1 million ransom, which would be... View Details
- November 2024
- Case
Innovation at Master Kong Beverages
By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 16 Jun 2015
- Blog Post
Military Alumna Reflects on Time at HBS
world-class organization known for growing leaders. I would have a number of general management roles at PepsiCo over the course of over five years—both in the food and beverage divisions. Being “in the arena” of line management taught me... View Details
- 01 Jun 2011
- News
Downtime
Turkish novelist. The Omnivore’s Dilemma by Michael Pollan, because I loved the documentary film Food, Inc. and would like to learn more about where our food comes from. Better by Atul Gawande, because it’s about improvement in an... View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
decisions, remember information, and control mood are all affected by diet. What you need: Nearly all research on nutrition converges on one point: Eat as many vegetables and fruits as you can. Beyond that, avoid processed food (to... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
offered in the lounges—showers, spa, Internet connection, appetizing free food and drinks, along with the opportunity to rest during a layover—is exceptional value to members. There is even a higher class of lounge facilities for an even... View Details
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
it the Silicon Valley of its day. Pittsburgh was first in steel, food processing, and electricity, and the leaders of those industries—Carnegie, Frick, Heinz, and Westinghouse—are names we still know today. Amid this fevered atmosphere,... View Details
- 01 Mar 2010
- News
Eric Schiffer
try some Arizona Iced Tea: “Well, it looks safe. I’ll buy it.” Then they buy some bananas. Pretty soon, they’re open to trying everything. Our sales are about 50 percent food and beverage, with perishables making up close to 20 percent of... View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
temperate climates that have access to water and are in higher latitudes tend to be more developed than those in lower latitudes with tropical climates and minimal water access. Sachs explained that tropical climates are not good for producing View Details
Keywords: Susan Young
- 01 Mar 2009
- News
Damon Silvers
congressional bailout than Wall Street? No. The reason Congress voted in October to allot $700 billion for financial institutions was the risk that multiple bankruptcies would place the economy in jeopardy. Let’s apply that reasoning to the automakers. They are at the... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915418 Harvard Business School Case 915-416 Zipongo: Improving Health by Redesigning the Food Chain No abstract available. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
- 01 Apr 1999
- News
Spirit at Work
Sikh-founded, $100-million group of service and product companies (including Sun & Son, Inc., a national Lotus Notesbased computer consulting firm specializing in e-commerce; Akal Security Company; and natural food enterprises such as the... View Details
Keywords: Marguerite Rigoglioso