Filter Results:
(3,622)
Show Results For
- All HBS Web
(3,622)
- People (15)
- News (952)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,510)
Show Results For
- All HBS Web
(3,622)
- People (15)
- News (952)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,510)
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet.... View Details
- 01 Dec 2011
- News
Faculty Research Online
employees they hire and the way they socialize those employees. See http://hbswk.hbs.edu/item/6795.html. Making the Case for Consumer-Driven Health Care Even as “Obamacare” becomes an issue in the 2012 presidential election, policymakers... View Details
- 21 Jul 2022
- News
How Sumner Feldberg Helped Transform Retail
Wall Street Journal. That initiated a period of growth for the company, which went public in 1962. In time Feldberg also helped establish the BJ’s Wholesale Club and T.J. Maxx retail chains, which bought surplus merchandise from the same... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein,... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
through charisma or force of character in the way that I thought leaders always did. Professor Joshua Margolis’s class helped me see beyond that. It’s possible to be an effective leader and an introvert. We’ve spent a lot of time changing... View Details
Keywords: April White; photographed by Scott Clark
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart,... View Details
- 25 Feb 2021
- News
Building Hope
double the general population and has “increased substantially” for veterans, ages 18 to 34, since 2005. For Mike Zapolin (OPM 33, 2004), this was a seemingly intractable problem that deserved a radical solution. Zapolin, who goes by... View Details
Keywords: Daniel Morrell
- 19 Jun 2013
- News
Ann Moore, MBA 1978
presiding over an empire of more than 145 magazines, websites, and brand extensions. Now retired, Moore reflects on the significance of her MBA. "I owe my career to HBS," she says. "It opened doors in the... View Details
- Portrait Project
Revee Rapallo
When I grew up in rural Philippines, my family was fond of collecting toothpaste boxes. We would write our personal details on the back of the boxes and send them to Manila for a raffle promo that toothpaste View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding... View Details
Keywords: Martha Lagace
- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
landscape will be determined by who has the customers, brand recognition, necessary capital, and best technology experience. One unexpected winner could be the community banks, whose “Main Street”... View Details
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all View Details
- 26 Jan 2017
- News
Turning Millennials into Leaders
Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks... View Details
- 26 Jun 2014
- News