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Show Results For
- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part... View Details
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all View Details
- Profile
Irina Gerry
With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation... View Details
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
channel stewards? A: Channel stewardship is a brand new concept. Bits and pieces have been practiced in the past, but we have pulled it all together and added some new ones. It... View Details
Keywords: by Sean Silverthorne
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
old as history itself, and that these interactions, despite their difficulties, is rich and beautiful. After graduation, I will be building a brand called Kin Objects with my... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Feb 2001
- News
A Miller's Tale
The oldest flour company in the United States — and perhaps the only one whose sales are rising amid a decline in home baking — is King Arthur Flour, a firm that's been in operation since George Washington was President, as Smithsonian... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- Web
Teams | New Venture Competition
with producers affordably and flexibly. Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Business Track Crowd Favorite Streamline and automates the hardware manufacturing process. Finalists, 2025... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein,... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet.... View Details
- 01 Dec 2011
- News
Faculty Research Online
employees they hire and the way they socialize those employees. See http://hbswk.hbs.edu/item/6795.html. Making the Case for Consumer-Driven Health Care Even as “Obamacare” becomes an issue in the 2012 presidential election, policymakers... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding... View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details
Keywords: faculty research
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details