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    • All HBS Web  (119,808)
      • Faculty Publications  (37,936)
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      • November 2022 (Revised March 2023)
      • Case

      OneSmart

      By: Nien-he Hsieh, Meg Rithmire and Shu Lin
      At the end of 2021, Xi “Steve” Zhang was facing an existential crisis for himself and his business. OneSmart was a premium educational company founded in 2008 offering K-12 afterschool tutoring for students nationwide under a number of brands. The company was founded... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Crisis Management; Failure; Education Industry; China
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      Hsieh, Nien-he, Meg Rithmire, and Shu Lin. "OneSmart." Harvard Business School Case 723-017, November 2022. (Revised March 2023.)
      • November 2022 (Revised March 2024)
      • Case

      Replika AI: Monetizing a Chatbot

      By: Julian De Freitas and Nicole Tempest Keller
      In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
      Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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      De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
      • November 2022 (Revised March 2024)
      • Background Note

      The Role of ESG in Investment Strategy

      By: Vikram S Gandhi, Christopher Diak and Radhika Kak
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      Gandhi, Vikram S., Christopher Diak, and Radhika Kak. "The Role of ESG in Investment Strategy." Harvard Business School Background Note 823-078, November 2022. (Revised March 2024.)
      • November 2022 (Revised May 2024)
      • Teaching Note

      Walmart USA—Searching for Growth

      By: Maria P. Roche
      This teaching note is the companion to case 722-395 Walmart USA – Searching for Growth. View Details
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      Roche, Maria P. "Walmart USA—Searching for Growth." Harvard Business School Teaching Note 723-390, November 2022. (Revised May 2024.)
      • November 28, 2022
      • Article

      Why This Should Be Business Leaders’ ‘Finest Hour’

      By: Hubert Joly
      Keywords: Mission and Purpose; Organizational Culture; Leadership
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      Joly, Hubert. "Why This Should Be Business Leaders’ ‘Finest Hour’." Fortune.com (November 28, 2022).
      • November 2022 (Revised May 2023)
      • Case

      Dicerna

      By: Malcolm Baker, Ishita Sen and Jonathan Wallen
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      Baker, Malcolm, Ishita Sen, and Jonathan Wallen. "Dicerna." Harvard Business School Case 223-049, November 2022. (Revised May 2023.)
      • November 24, 2022
      • Article

      How to Build a Life: Does Overindulgence Make You Happy?

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Does Overindulgence Make You Happy?" The Atlantic (November 24, 2022).
      • November 2022 (Revised April 2023)
      • Supplement

      HTC and Virtual Reality (B)

      By: Andy Wu and Matt Higgins
      In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
      Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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      Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)
      • November 2022
      • Teaching Note

      Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021

      By: Robert J. Dolan
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      Dolan, Robert J. "Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021." Harvard Business School Teaching Note 523-069, November 2022.
      • November 2022
      • Case

      Chêne Bleu: Caught in the Trade Tariff Crossfire

      By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer
      A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details
      Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Aerospace Industry; France; United States; Europe
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      Roscini, Dante, Elena Corsi, and Daniela Beyersdorfer. "Chêne Bleu: Caught in the Trade Tariff Crossfire." Harvard Business School Case 723-020, November 2022.
      • November 2022
      • Case

      Goonj: Growing in the Face of a Pandemic

      By: V. Kasturi Rangan and Priyank Narayan
      Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
      Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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      Rangan, V. Kasturi, and Priyank Narayan. "Goonj: Growing in the Face of a Pandemic." Harvard Business School Case 523-051, November 2022.
      • November 22, 2022
      • Article

      Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals

      By: Misha Teplitskiy, Hao Peng, Andrea Blasco and Karim R. Lakhani
      There are long-standing concerns that peer review, which is foundational to scientific institutions like journals and funding agencies, favors conservative ideas over novel ones. We investigate the association between novelty and the acceptance of manuscripts submitted... View Details
      Keywords: Research; Journals and Magazines
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      Teplitskiy, Misha, Hao Peng, Andrea Blasco, and Karim R. Lakhani. "Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals." e2118046119. Proceedings of the National Academy of Sciences 119, no. 47 (November 22, 2022).
      • November 2022 (Revised March 2023)
      • Supplement

      JUUL and the Vaping Revolution: A 2022 Update

      By: Michael W. Toffel and Sarah Mehta
      This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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      Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
      • November 2022 (Revised March 2023)
      • Supplement

      JUUL and the Vaping Revolution: A 2022 Update

      By: Michael W. Toffel and Sarah Mehta
      This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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      Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
      • November 2022
      • Course Overview Note

      Launching Technology Ventures (LTV)

      By: Jeffrey J. Bussgang
      Keywords: Technology; Venture Capital
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      Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
      • November 2022
      • Teaching Note

      Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category

      By: Robert J. Dolan
      Teaching Note for HBS Case No. 520-105. View Details
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      Dolan, Robert J. "Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category." Harvard Business School Teaching Note 523-065, November 2022.
      • November 2022
      • Case

      The Cartwrights’ Next Home: To Rent or To Buy?

      By: Emily R. McComb and Sara Fleiss
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      McComb, Emily R., and Sara Fleiss. "The Cartwrights’ Next Home: To Rent or To Buy?" Harvard Business School Case 223-050, November 2022.
      • November 2022
      • Case

      Wendy Estrella: Scaling Multiple Businesses

      By: Jeffrey J. Bussgang and Sarah Mehta
      Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
      Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts
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      Bussgang, Jeffrey J., and Sarah Mehta. "Wendy Estrella: Scaling Multiple Businesses." Harvard Business School Case 823-016, November 2022.
      • November 22, 2022
      • Article

      Why Startups Should Embrace Radical Transparency

      By: Jeffrey J. Bussgang
      After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
      Keywords: Start-up; Business Startups; Entrepreneurial Finance; Corporate Accountability
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      Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
      • November 2022
      • Case

      Ajax Health: A New Model for Medical Technology Innovation

      By: Regina E. Herzlinger and Ben Creo
      This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
      Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
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