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  • All HBS Web  (18,905)
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  • All HBS Web  (18,905)
    • People  (21)
    • News  (3,330)
    • Research  (13,621)
    • Events  (49)
    • Multimedia  (269)
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  • Program

Strategic Marketing for Driving Growth

marketing principles and strategies that enable you to build and sustain a leading edge in your industry—and catapult your business to the next level. You will emerge with the advanced skills needed to generate more value for customers,... View Details
  • June 2005 (Revised September 2008)
  • Class Lecture

Strategy: Building and Sustaining Competitive Advantage

By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
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"Strategy: Building and Sustaining Competitive Advantage." Harvard Business School Class Lecture 705-509, June 2005. (Revised September 2008.)
  • November 1999
  • Case

Seminis Inc.

By: Ray A. Goldberg, Jonathan West, Carin-Isabel Knoop and David Benedict Pearcy
Seminis became the world leader in vegetable seeds through a series of acquisitions. This case describes the Seminis strategy toward capturing value, biotechnology, and international operations. View Details
Keywords: Business Earnings; Acquisition; Profit; Global Strategy; Corporate Strategy; Valuation; Value Creation; Biotechnology Industry
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Goldberg, Ray A., Jonathan West, Carin-Isabel Knoop, and David Benedict Pearcy. "Seminis Inc." Harvard Business School Case 600-030, November 1999.
  • April 2022
  • Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details
Keywords: Technological Innovation; Leadership; Leading Change; Organizational Culture; Business Strategy; Change; Change Management; Money; Cash; Credit; Financial Institutions; Banks and Banking; Central Banking; Financial Instruments; Credit Cards; Financial Markets; Globalization; Innovation and Invention; Innovation and Management; Innovation Strategy; Leadership Style; Competitive Advantage; Corporate Strategy; Diversification; Information Technology; Banking Industry; Financial Services Industry; North and Central America; United States; New York (state, US)
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Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
  • July 2008 (Revised December 2009)
  • Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller
This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details
Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India
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Martinez-Jerez, Francisco de Asis, Robert S. Kaplan, and Katherine Miller. "Infosys' Relationship Scorecard: Measuring Transformational Partnerships." Harvard Business School Case 109-006, July 2008. (Revised December 2009.)
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

and strategy with an emphasis on environmental management, Reinhardt recently shared his expertise with HBS alumni during reunion weekend. His talk, titled "Down to Earth: Applying Basic Business Principles to Environmental... View Details
Keywords: by Martha Lagace
  • 06 Oct 2010
  • Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

"confounding questions, inane comments, and verbal bullets." This excerpt looks at attack strategies used by naysayers: fear mongering, delay, confusion, ridicule. For more information, read Kotter's HBR.org blog post, Know Your... View Details
Keywords: by John Kotter & Lorne A. Whitehead
  • Web

Live from Klarman Hall - Alumni

Moleskine, Corning, Amazon, independent bookstores, and Swiss watchmaking, attendees will gain practical strategies to overcome the reinvention traps and lead new pathways for innovation in their organizations. Women's Leadership Summit:... View Details
  • June 2001
  • Case

Competitive Dynamics in Home Video Games (I): The Sony PlayStation

Describes Sony's entry into the home video-game market and its strategy for gaining market share. A rewritten version of an earlier case. View Details
Keywords: Competition; Market Entry and Exit; Video Game Industry
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Coughlan, Peter J. "Competitive Dynamics in Home Video Games (I): The Sony PlayStation." Harvard Business School Case 701-099, June 2001.
  • 05 Jun 2019
  • News

If Your Customers Don't Care What You Charge, What Should You Charge?

  • August 2008
  • Case

Du Pont: The Birth of the Modern Multidivisional Corporation

By: Richard S. Tedlow and David Ruben
Du Pont's realization in 1921 that its "U-form" corporate structure was ill-suited to its new diversification strategy led to a pioneering new kind of organization—the "M" or multidivisional form—that has been called the most important innovation of capitalism in the... View Details
Keywords: Change Management; Innovation and Invention; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Alignment; Corporate Strategy
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Tedlow, Richard S., and David Ruben. "Du Pont: The Birth of the Modern Multidivisional Corporation." Harvard Business School Case 809-012, August 2008.
  • September 2023 (Revised June 2024)
  • Case

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie and Daniela Beyersdorfer
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
Keywords: Cybersecurity; Strategy; Technological Innovation; Technology Industry
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Yoffie, David B., and Daniela Beyersdorfer. "CyberArk: Fearlessly Forward in a Digital World." Harvard Business School Case 724-382, September 2023. (Revised June 2024.)
  • October 1998 (Revised December 2001)
  • Case

Procter & Gamble: Always Russia

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details
Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia
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Arnold, David J. "Procter & Gamble: Always Russia." Harvard Business School Case 599-050, October 1998. (Revised December 2001.)
  • November – December 1998
  • Article

Clusters and the New Economics of Competition

By: Michael E. Porter
This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
Keywords: Economics; United States
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Porter, Michael E. "Clusters and the New Economics of Competition." Harvard Business Review 76, no. 6 (November–December 1998): 77–90.
  • Web

Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational Behavior Strategy Technology... View Details
  • 19 Oct 2016
  • Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Music
  • Fall 2023
  • Article

Identify Critical Roles to Improve Performance

By: Boris Groysberg, Eric Lin, Abhijit Naik and Sascha L Schmidt
Putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them. View Details
Keywords: Talent and Talent Management; Employees; Organizational Structure
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Groysberg, Boris, Eric Lin, Abhijit Naik, and Sascha L Schmidt. "Identify Critical Roles to Improve Performance." MIT Sloan Management Review 65, no. 1 (Fall 2023): 58–61.

    Why Winners Become Losers

    Professor Bruce Harreld shares his strategies on how prosperous companies can stay vital. For more information, visit: View Details

    • January 2023
    • Case

    Velong: Rethinking 'Made in China'

    By: Krishna G. Palepu, Nancy Hua Dai and Billy Chan
    Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western... View Details
    Keywords: Globalization; Supply Chain Management; Risk Management; Manufacturing Industry; China; India; Mexico; Turkey; Viet Nam
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    Palepu, Krishna G., Nancy Hua Dai, and Billy Chan. "Velong: Rethinking 'Made in China'." Harvard Business School Case 323-064, January 2023.

      Flipkart: Transitioning to a Marketplace Model

      Founded in 2007 as an online book retailer, Flipkart rapidly became the largest e-commerce player in India, valued at almost $15 billion.  However, it faced intense competition from other e-commerce players like Amazon and Snapdeal. Over the years Flipkart was slowly... View Details
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