Publications

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

a labor-intensive commitment to instilling in people "a strategy of preeminence"—the belief that they can make a difference in their industry or in the lives of their customers. Such coaching and mentoring take time; even so,... View Details

Keywords: by Melissa Raffoni

18 Oct 2021
Blog Post

Embracing Activism for Social Change

COVID-19 has reminded us, private corporations rely on public programs and policy for financial assistance during times of crisis. In contrast, ‘good’ corporate strategy often... View Details

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for users. But there are strategies... View Details

Keywords: by Sean Silverthorne; Technology

January 2018
Teaching Note

BeiGene

By: Willy Shih and Jimmy Zhang

Teaching Note for HBS No. 618-033. View Details

Keywords: Biotechnology; Drug Development; Corporate Strategy; Business Startups; Technological Innovation; Situation or Environment; Biotechnology Industry; Pharmaceutical Industry; China

13 Sep 2011
First Look

First Look: September 13

brands, Brita, Burt's Bees, and Green Works. These brands had fared differently over the past three years, and each presents multiple courses of action heading into 2011. Management also needs to assess the role the sustainable brands play in Clorox's overall View Details

Keywords: Sean Silverthorne

26 Jan 2010
First Look

First Look: Jan. 26

Breakups Author:Stuart C. Gilson Publication:2nd ed. New York: John Wiley & Sons, Inc., 2010 Abstract A collection of case studies illustrates real-world techniques, implementation, and strategies on View Details

Keywords: Martha Lagace

01 Sep 2016
News

Offshore Learning

Fortunately, noted Pearson, “Some of the seeds of our current success had already been planted.” Specifically, there had been increased emphasis on environmental education programming based in field science on the island and a concerted effort to develop the island’s... View Details

Keywords: Deborah Blagg; Outward Bound; Educational Support Services; Educational Services

August 2011 (Revised September 2011)
Case

Global Business School Network

By: Christopher Marquis and Rwitwika Bhattacharya

The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry

Web

Deal Making in Real Estate - Course Catalog

operations. Educational Objectives Students will learn about a broad spectrum of opportunities to create value through real estate ranging from real estate investment and development to strategies to add value by optimizing View Details

September 1999 (Revised April 2000)
Case

Novell: World's Largest Network Software Company

By: Richard L. Nolan

After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details

Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry