Standards Of Conduct - Publications - Faculty & Research

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

time to maintain high standards and efficiency. Leaders of firms from start-ups to tech giants should give themselves the room they need to manage employee performance while shifting headcount to match... View Details

Keywords: by Rachel Layne; Technology; Information Technology

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

that they will share it. "People watch a lot of things online that they would never share with anyone," Teixeira notes. To figure out what prompts viewers to share ads, Teixeira's team conducted an... View Details

Keywords: by Carmen Nobel; Advertising

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

as well as how to nurture creativity, both in individuals and in organizations. Amabile interviewed John Irving in 1986, when he agreed to share memories of his childhood as part of a research project... View Details

Keywords: by Mallory Stark & Martha Lagace

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

30 May 2005
Research & Ideas

Germany’s Pioneering Corporate Managers

which acted essentially as an in-house management consultancy and auditing firm. He personally composed the statutes as to its authority. This was one of the first offices in the world that began a task of... View Details

Keywords: by Sean Silverthorne

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

may be expected to follow some standard process, especially if you work in a bureaucratic organization where everyone has their own defined tasks and there is a certain way of doing everything.) If your... View Details

Keywords: by Carolyn DiPaolo

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

Skilled improvisational musicians practice alone and with others for hours every day, year after year—notes, scales, chords, and progressions. After all of this practice comes a performance, and an improvisation begins. For musicians and... View Details

Keywords: by Kathleen L. McGinn

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details

Keywords: by Martha Lagace

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

attended various schools of experience. Managers who have successfully worked their way up the ladder of a stable business unit—for example, a division that manufactures View Details

Keywords: by Michael Raynor

20 Dec 2010
Research & Ideas

New Dean Sets Five Priorities for HBS

Nohria explained his belief that people's life stories deeply influence the way they conduct themselves as leaders. In his own case, he described the profound effect his father, the CEO of a large electrical... View Details

Keywords: by Roger Thompson; Education

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

to the company at multiple points is less likely to leave. Make sure your client reps know that. Emphasize the gravity of defection—not as a threat, but as a reality. When it comes to leaving for a competitor, make View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

us now. Preliminary results of a study Gino conducted during the coronavirus crisis shows that people with a heightened sense of curiosity feel less stress and approach their... View Details

Keywords: by Dina Gerdeman and Danielle Kost

07 Jun 2019
Book

Are You a Digital Manager?

network will help you identify and assess the consequences of a planned action or decision. It will help you negotiate the trade-offs among stakeholders. And it will help you deal with the dark side of... View Details

Keywords: by Martha Lagace

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain... View Details

Keywords: by Manda Salls

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

After a cancer patient's first 30 days in the American medical system, the bills start stacking up—right next to the pile of paperwork explaining benefits. "It's very hard for patients to match these things up," says Dr. Thomas... View Details

Keywords: by Carmen Nobel; Health

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

Credit: malerapaso For as much as American politicians and their constituents complain about taxes, the truth is that tax reform packages to address those complaints are rare—the last major reform of the tax code was passed in 1986 under... View Details