Publications

Educators

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

04 May 2021
News

Workplace Diversity: Managers Must Build a Culture of Belonging

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States

Educators

2009
Book

Too Big to Save?: How to Fix the U.S. Financial System

By: Robert C. Pozen

Too Big To Save? provides a comprehensive review of the financial crisis, explaining not only the factors causing the crisis but also evaluating the government responses to date and suggesting practical reforms for the future. View Details

Keywords: Financial Crisis; Governing Rules, Regulations, and Reforms; Government and Politics; United States

12 May 2011
News

Anette Mikes, Harvard: Moving From Bean Counter to Game Changer

06 Mar 2014
News

At Family Firms, Do CEOs Work Fewer Hours?

Video

Suresh Krishna

Suresh Krishna, founder of the largest manufacturer of industrial fasteners for the auto industry in India, discusses his company's decision following India's economic liberalization in the 1990's not to enter industries controlled by the government. View Details

08 Oct 2014
Video

Hakeem Belo-Osagie

Hakeem Belo-Osagie, head of... View Details

November 2008
Article

Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being

By: Daniel Mochon, Michael I. Norton and Dan Ariely

Many studies have shown that few events in life have a lasting impact on subjective well-being because of people's tendency to adapt quickly; worse, those events that do have a lasting impact tend to be negative. We suggest that while major events may not provide... View Details

Keywords: Health; Religion; Behavior; Happiness; Welfare

Article

Avoiding the Costs of Negotiation: A Commentary on "Is Unilateralism Always Bad?"

By: James K. Sebenius

Why, if an outcome is in the interests of both sides, should it not be negotiated rather than unilaterally imposed? This comment offers additional reasons to prefer negotiation (beyond those adduced in the original article) over unilateral action, even where such... View Details

Keywords: Negotiation; Bargaining; Middle East; Israel; Palestinians; Israel; Palestinian state

23 Jan 2020
News

It has never been easier to launch a new brand

2006
Book

Science Business: The Promise, the Reality, and the Future of Biotech

By: Gary P. Pisano

Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of... View Details

Keywords: Science; Business Ventures; Biotechnology Industry

January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe

Educators

February 13, 2023
Editorial

The Secret Tax on Women’s Time

By: Lauren C. Howe, Lindsay B. Howe and Ashley V. Whillans

When studies revealed the so-called pink tax, showing in 2015 that personal hygiene products “for her” cost 13% more than similar products for men, it caused outrage and action. The irony that women, despite generally having fewer financial resources than men, are... View Details

Keywords: Gender; Equality and Inequality; Work-Life Balance

2008
Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen

This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details

Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry