Publications

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

analyzers and advisors, aggregators and distributors, transaction facilitators, and more. A useful starting point for managers is to construct an... View Details

July 2009 (Revised January 2014)
Case

Alacra, Inc.

By: Lynda M. Applegate and Aldo Sesia

In 2009, the CEO of Alacra, a venture-backed information services firm that provides customized data primarily to financial services firms, must decide how to respond to the global economic crisis. View Details

Keywords: Financial Crisis; Entrepreneurship; Crisis Management; Information Industry

September 1998
Case

McDonald's: International Expansion Strategy

By: Gary W. Loveman and Sabina M. Ciminero

James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details

Keywords: Globalized Firms and Management; Expansion; Brands and Branding; Strategy; Cross-Cultural and Cross-Border Issues; Food and Beverage Industry; Food and Beverage Industry; United States; India

April 2020 (Revised June 2020)
Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno

This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details

Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States

January 2001 (Revised May 2003)
Case

Novartis Pharma: The Business Unit Model

By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis

In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details

Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry

February 2010 (Revised April 2011)
Case

The Political Economy of Carbon Trading

By: Forest L. Reinhardt, J. Gunnar Trumbull, Mikell Hyman, Patia McGrath and Nazli Zeynep Uludere

Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both... View Details

Keywords: Policy; International Relations; Risk Management; Agreements and Arrangements; Business and Government Relations; Natural Environment; Pollutants; Climate Change; Environmental Sustainability; Public Administration Industry

Web

Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them - Recruiting

not limited to venture capital but also expand to goods and service-based businesses. Addressing Unconscious Bias in Recruiting There are excellent resources to help train your managers View Details

June 2008 (Revised April 2013)
Case

Bernd Beetz: Creating the New Coty

By: Geoffrey Jones and David Kiron

Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States

Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details

Keywords: publishing industry; advertising; consulting; information technology industry; grocery; nonprofit industry; retailing; consumer products; federal government

2017
Chapter

Entrepreneurship in Larger Companies

By: William R. Kerr

Entrepreneurship in large and established companies is vital for their long-term success. Incumbent firms face many challenges ranging from global competition to digitization. In times past, being caught flat-footed might have set a company back several years, but it... View Details

Keywords: Corporate Entrepreneurship

04 Jan 2013
News

B-school curriculum is now covering legal, ethical issues too

June 2023 (Revised April 2025)
Case

Optimalen Capital

By: Malcolm Baker, Elisabeth Kempf and Jonathan Wallen

A new client portfolio manager at a quantitative investment management firm must explain why her firm, Optimalen Capital, has rebalanced a client portfolio with a set of trades that seem unintuitive. In particular, Optimalen has added to its position of Walmart (ticker... View Details

Keywords: Investments; CAPM; Capital Asset Pricing Model; Investment Portfolio; Asset Pricing; Stocks

30 May 2025
News

Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte

HBS Club of Mexico Celebrates Connection with Gala Dinner The HBS Club of Mexico joined the Harvard Club of Mexico in celebrating the latter’s 75th anniversary with the Harvard Gala Mexico, held on May 12 at the Club de Industriales in Mexico City. Approximately 275... View Details

Keywords: Margie Kelley

March 2011
Article

The New Path to the C-Suite

By: Boris Groysberg, L. Kevin Kelly and Bryan MacDonald

Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders—now and in... View Details

Keywords: Experience and Expertise; Leadership; Management Skills; Personal Development and Career

Find at Harvard

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

ends? Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, got a behind-the-scenes look from Beckham’s team at how the organization considered an offer from Authentic Brands Management for a... View Details

Keywords: by Avery Forman; Sports

08 Sep 2015
First Look

September 8, 2015

that exists at the top of organizational hierarchies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49601 forthcoming Management Science Financing Risk and Innovation By: Nanda, Ramana,... View Details

Keywords: Carmen Nobel

2017
Chapter

Are Founder CEOs Good Managers?

By: Victor Manuel Bennett, Megan Lawrence and Raffaella Sadun

We investigate the management practices adopted by firms where the founders are also the CEOs using data from the World Management Survey. We find that founder CEO firms have the lowest management scores of any owner-manager pair type and that this difference is... View Details

Keywords: Management Practices and Processes; Performance