Customer Focused Organization - Publications - Faculty & Research

01 Mar 2013
News

Bringing It Back Home

organizations and the challenges they face is an essential part of the experience. And the range of perspectives is amazing. The geographic diversity of the participants is matched and possibly exceeded by the diversity of the causes and... View Details

Keywords: Constantine von Hoffman; SPNM; Strategic Perspectives in Nonprofit Management; Roadtrip Nation; Management of Companies and Enterprises; Management

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

nations, but the diseases' effects and potential impact on businesses and organizations is only recently coming into stark relief, particularly in Africa and Asia. Approximately 38 million adults and children in Africa and Asia (including... View Details

Keywords: by Martha Lagace

01 Apr 2002
News

HBS Press Books in Brief

the Harvard Business Review Paperback Series: Harvard Business Review on Customer Relationship Management. This collection of cutting-edge articles will help organizations understand how to build View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

Do Super Stretch Goals Require More Commitment Than a Large Organization Can Muster? Youth of an organization or its members is not the primary determinant of whether an View Details

Keywords: by James Heskett

01 Mar 2010
News

Rwanda Provides Students with Hands-On Learning

students worked with seven NGOs, small businesses, and a government agency, variously focused on issues of social enterprise and business development. Student teams tackled projects with the goal of providing concrete solutions to... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

Citation

Educators

Purchase

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

internalizing advertising services decreases as the size of its advertising expenditures increases. Q: How long does it take for an organization to establish a fully functioning in-house advertising agency? A: The length of time required... View Details

Keywords: by Sarah Jane Gilbert; Advertising

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

A: The federal government and local governments can market themselves more effectively to constituents. First of all, they have to view their organization from a customer viewpoint and ask: Who are our View Details

Keywords: by Sean Silverthorne

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

part-time consultants are considered best-in-class—they are paid industry-competitive wages, and customers include LEGO, Microsoft, and Oracle—75 percent of them live with what others might consider a handicap: They have Asperger syndrome... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

05 Aug 2015
What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

in the field of analytics are focused on improved utilization of productive equipment and materials It is hard to get much GDP growth or wage growth this way, but corporate profits are certainly going up. Perhaps that is a better way to... View Details

Keywords: by James Heskett; Computer; Technology

01 Jul 2008
First Look

First Look: July 1, 2008

V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald Abstract The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and View Details

Keywords: Martha Lagace

01 Sep 2005
News

Ideas: Books

executives from the aerospace and defense industries, Fortune 500 presidents, general managers in the Boston area, and heads of nonbusiness organizations about their decision-making. Based on his interviews, Roberto concludes that leaders... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

The Institute for Cancer Care Innovation - Institute For Strategy And Competitiveness

HBS ISC About Michael Porter About Michael Porter A Letter from Michael Porter Biography The Essential Porter Honors & Awards Affiliated Organizations & Institutions VBHCD Initiative Affiliated Organizations... Affiliated View Details

Web

Learn With Baker Library: Introduction to Capital IQ | Baker Library

Help Center Learn With Baker Library: Introduction to Capital IQ Learn With Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library resource tutorials, and... View Details

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

more effectively design and measure complex projects and organizations. Sean Silverthorne: What drew you to the NASA/JPL Mars program as potential case material? Alan MacCormack: First, it was an ideal context in which to explore one of my current research initiatives,... View Details

Keywords: by Sean Silverthorne

01 Jun 2004
News

Partners’ Club Strives to Broaden Appeal

members with children. Men said they did not join because the events focused on women. As a result, this past year the copresidents decided to make the organization more responsive to all partners’ needs.... View Details

Keywords: Shawna Frieze; Section P; HBS Partner's Club; Colleges, Universities, and Professional Schools; Educational Services

Albert H. Gordon

Gordon, with the financial assistance of Stone and Webster, acquired the venerable investment firm in 1931 when it was on the brink of collapse. Gordon helped rebuild the firm by focusing on specific niche markets including utility... View Details

Keywords: Finance

01 Jun 2000
News

Students and Business Leaders Look to Africa's Future

"Africa in the New Millennium: Invest in the Future" was the theme of the 2000 HBS Africa Business Club conference, held on campus the first weekend in April. More than six hundred students and representatives from over two hundred View Details

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details