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Publications

Publications

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    • Faculty Publications  (3,107)

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    • All HBS Web  (13,374)
      • Faculty Publications  (3,107)

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      • Research Summary

      Overview

      By: John A. Deighton
      Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
      Keywords: Marketing; Media; Information Technology; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; North and Central America; Asia; Europe
      • Research Summary

      Overview

      By: Debora L. Spar
      My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms. View Details
      Keywords: Technological And Scientific Innovation; Technological Change: Choices And Consequences; Business & Government Relations; Business And Community; Capitalism; Reproduction; Technological Innovation; Government and Politics; Gender; Business History; Business and Government Relations; Education Industry; United States; Europe; Africa; Asia
      • Research Summary

      Overview

      By: Reshmaan N. Hussam

      Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
      • Research Summary

      Overview

      By: Jeremy S. Friedman
      Professor Friedman devotes his research to the history of the Left and its struggle to end economic and social inequality. He studies how this struggle evolved, its various cultural contexts, and what paths have been tried and rejected. He has been able to gain access... View Details
      • Forthcoming
      • Article

      Passive Ownership and Price Informativeness

      By: Marco Sammon
      I show that passive ownership negatively affects the degree to which stock prices anticipate earnings announcements. Estimates across several research designs imply that the rise in passive ownership over the last 30 years has caused the amount of information... View Details
      Keywords: Passive Ownership; ETFs; Market Efficiency; Price; Investment Funds; Stocks; Communication
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      Sammon, Marco. "Passive Ownership and Price Informativeness." Management Science (forthcoming). (Pre-published online September 17, 2024.)
      • Research Summary

      Performance Management Systems in Healthcare

      By: Susanna Gallani
      Performance management in healthcare provider organizations presents particular challehges, motivate by historical industry practices, market structures and dynamics, and cultural peculiarities. Through her research studies and case studies, Prof. Gallani explores... View Details
      Keywords: Performance Management; Compensation; Incentive Systems; Burnout; Health Industry
      • Forthcoming
      • Article

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Mengjie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
      Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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      Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
      • Research Summary

      Research Summary

      By: Ranjay Gulati

      My research focuses on how to unlock organizational potential and unleash human potential.

      Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Teaching Interest

      Scaling Minority Businesses

      By: Archie L. Jones

      Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details

      • Teaching Interest

      Short Intensive Program (SIP): Effective Strategic Philanthropy

      By: Brian L. Trelstad
      Non-profit organizations and social enterprises play an important role in every country in the world: as laboratories for social innovation, as the delivery system for critical goods and services at scale, as the stewards of our cultural heritage, and as advocates for... View Details
      • Teaching Interest

      Social Entrepreneurship and Innovation

      By: Brian L. Trelstad
      Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
      Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

      • Research Summary

      The "New" Corporate Communications

      By: Stephen A. Greyser
      Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details
      • Forthcoming
      • Article

      The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

      By: Shelley Xin Li and Tatiana Sandino
      Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
      Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry
      Citation
      Related
      Li, Shelley Xin, and Tatiana Sandino. "The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks." Management Science (forthcoming).
      • Research Summary

      The Game Has Changed

      By: Max H. Bazerman

      Many prior books on negotiation, including books co-authored by Max Bazerman, have addressed how to create and claim value in negotiation. These ideas have proliferated in business schools, where negotiation is often the most popular course. Class participants... View Details

      • Simulation

      The Heinz Endowments: Bringing the Arts to Life

      By: Gerald Zaltman
      Keywords: Arts; Business and Community Relations; Philanthropy and Charitable Giving
      Citation
      Related
      Zaltman, Gerald. "The Heinz Endowments: Bringing the Arts to Life." Simulation and Teaching Note. Multimedia. (Multimedia Producer: Melissa Dailey; Original case copy by Grant Oliphant.)
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