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Show Results For
- All HBS Web
(19,849)
- People (82)
- News (7,628)
- Research (7,457)
- Events (109)
- Multimedia (668)
- Faculty Publications (4,560)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
Raffaelli, a professor in the Organizational Behavior Unit at Harvard Business School. “All the ingredients were there for View Details
- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- 19 Aug 2011
- News
Educating Business Leaders for a Global Century
- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
their company. I also realized how universal all of the tools of business were – at View Details
- 30 Nov 2021
- News
Glue for the High-Skill Gig Economy
- 03 Apr 2024
- Video
All In, Everybody In: Community at HBS
- 15 Apr 2015
- HBS Seminar
Raymond Fisman, Columbia Business School
- 2025
- Chapter
Sustainability and Green Business in Latin America
By: Geoffrey Jones
This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details
Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America
Jones, Geoffrey. "Sustainability and Green Business in Latin America." Chap. 8 in A Business History of Latin America, edited by Andrea Lluch, Martin Monsalve Zanatti, and Marcelo Bucheli, 159–174. New York, NY, United States: Routledge, 2025.
- February 1997 (Revised October 2002)
- Case
The Exxel Group: September 1995
By: Josh Lerner, Alex Hoye and Gonzalo Pacanins
The Exxel Group, a private equity group based in Buenos Aires, is considering a buyout of Argencard, Mastercard's exclusive licensee in Argentina. To complete the deal, however, it will need to raise additional financing from U.S. investors. Both the valuation and the... View Details
Keywords: Leveraged Buyouts; Developing Countries and Economies; Private Equity; Financing and Loans; Investment; Negotiation Deal; Problems and Challenges; Valuation; United States; Buenos Aires
Lerner, Josh, Alex Hoye, and Gonzalo Pacanins. "The Exxel Group: September 1995." Harvard Business School Case 297-068, February 1997. (Revised October 2002.)
- May 1982 (Revised May 1985)
- Case
Human Resources at Hewlett-Packard
By: Michael Beer and Richard O. von Werssowetz
Provides an overview of all the human resource policies and practices applied by Hewlett-Packard. As such, it is an opportunity to analyze Hewlett-Packard's practices in all four policy areas; stakeholder influence, flows, rewards, and work systems. View Details
Keywords: Human Resources; Management Practices and Processes; Business and Stakeholder Relations; Working Conditions; Policy
Beer, Michael, and Richard O. von Werssowetz. "Human Resources at Hewlett-Packard." Harvard Business School Case 482-125, May 1982. (Revised May 1985.)
- 13 Jul 2021
- Blog Post
A View from the Horizon
difference is real, and it ripples outward, touching the lives of others and helping us build a better future. I know this because I’ve lived it. Without this program and Dr. Cash’s tough love, I’m not sure... View Details
- 02 May 2022
- News
Business Ethics: What Everyone Needs to Know
- January 2009 (Revised December 2009)
- Case
Playing With Fire at Sittercity (A)
By: Noam T. Wasserman and Rachel Gordon
To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details
Keywords: Business Growth and Maturation; Family and Family Relationships; Expansion; Venture Capital; Entrepreneurship; Agreements and Arrangements
Wasserman, Noam T., and Rachel Gordon. "Playing With Fire at Sittercity (A)." Harvard Business School Case 809-009, January 2009. (Revised December 2009.)
- 25 Nov 2013
- News
The red sneaker effect
- 05 Jan 2024
- Blog Post
Meet The HBS African American Student Union
Founded in 1968 by 5 Black students at Harvard Business School, the African American Student Union (AASU) is a community for all Black students View Details
- 26 Mar 2014
- News
The problem with "Golden Parachutes"
Capitalism at Risk: How Companies Can Lead
Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details