Publications

Fast Answer

Sustainability in the Transportation Industry

converging with dramatic technological advances. Although these changes – including shared mobility and automation – are rapidly altering the mobility landscape, predictions about the future of transportation are complex,... View Details

22 Jan 2010
Working Paper Summaries

Competing Ad Auctions

Keywords: by Itai Ashlagi, Benjamin G. Edelman & Hoan Soo Lee; Advertising

September 2011 (Revised January 2012)
Case

Telemonitoring at Visiting Nurse Health System

By: F. Warren McFarlan, Mark Keil and Mala Kaul

The Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of... View Details

Keywords: Capital Budgeting; Cost vs Benefits; Risk Management; Technology Adoption; Technological Innovation; Organizational Change and Adaptation; Competitive Strategy; Technology Industry; Technology Industry

September 2014
Case

Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Information Technology Industry

September 2023
Teaching Note

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle

Teaching Note for HBS Case 722-414. View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Technology Industry; Technology Industry; Technology Industry; Technology Industry

01 Dec 2022
News

Flying High

Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) When Uma Subramanian (MBA 2008) joined Aero Technologies as CEO in March 2019, the company... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details

Keywords: by Jean Ayers

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

November 2019
Supplement

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Technology Industry; California; San Francisco

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

01 Sep 2017
News

Inbox: From Das’s Desk

need to regularly refresh my understanding of emerging technologies and new ideas to keep pace with changes in my field. I imagine many of you feel the same way. As we look at the programs HBS offers for our graduates—MBA and Executive... View Details

Keywords: Das Narayandas; HBX; Colleges, Universities, and Professional Schools; Educational Services; Business Schools & Computer & Management Training; Educational Services

Career Coach

Alan Braly

Medicine, where Alan has been since 2019, he is Head of Insights Strategy and leads a data science incubator in partnership with another company. Prior to Foundation, Alan focused on healthcare technology... View Details

14 Jan 2010
Working Paper Summaries

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

Keywords: by Benjamin G. Edelman & Michael Schwarz

02 Jul 2019
Blog Post

Fast-track to Better Outcomes: Yoonjin Min and RapidSOS

partnerships. There, Yoonjin was part of the strategy team collaborating with government entities. Discovering a big opportunity with a smaller startup Yoonjin applied to HBS with the express intention “to continue exploring business... View Details

Keywords: Technology; Technology

October 2024
Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman

We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details

Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition

Read Now

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Green Technology Industry; Green Technology Industry; North America