Publications

Web

Lifelong Learning - Alumni

(MBA Class of 1966 Professor of Management Practice) 07 Feb 2024 HBR Podcast Best Buy’s Hubert Joly on Redefining Your Company’s Purpose The nuts and bolts of turn-around strategy, from the HBR on Strategy... View Details

November 2016 (Revised April 2017)
Case

Hygeia Group: Delivering Quality Care in Nigeria

By: Robert F. Higgins and Ifedayo O. Kuye

Fola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the optimal strategy to grow the provider arm of her business. Hygeia Group was founded in the 1980s by her physician parents, and although... View Details

Keywords: Healthcare; Healthcare Industry; Hospitals; Nigeria; Health Care and Treatment; Growth and Development Strategy; Health Industry; Nigeria

November 1997
Background Note

Note on Knowledge Management, A

By: David A. Garvin and Artemis March

Provides an overview of knowledge management, including descriptions of knowledge management strategies, processes, organization, infrastructure, systems, and challenges. Describes the approaches at two leading consulting firms, Arthur Andersen and Ernst & Young, that... View Details

Keywords: Knowledge Management; Management Style; Management Systems; Infrastructure; Organizations; Business Strategy

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

Program

Leading Global Businesses

Management Excellence. Learn More Key Benefits Drawing on the diverse capabilities of a powerful faculty team, this highly personalized global leadership program develops both your global intelligence and your personal effectiveness in... View Details

August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry

March 2006 (Revised April 2006)
Case

NOK (A)

By: Das Narayandas and Kate Attea

Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization

March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

April 1998 (Revised January 2005)
Case

Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998

By: Huw Pill and Donald H. Mathis

Describes, in detail, events precipitating crises. Provides both conventional and new explanations of crises. Presents a chronology of crises as the events unfold, and a brief summary of four particular countries (Malaysia, Indonesia, South Korea, Thailand) and their... View Details

Keywords: Financial Crisis; Crisis Management; International Finance; Development Economics; Thailand; Malaysia; South Korea; Indonesia

June 1995
Case

Quorum Health Group, Inc.

By: William A. Sahlman and Jason Green

Facing increasing competition from much larger industry players, Jim Dalton, CEO of Quorum, and Russ Carson, Managing Partner of Welch, Carson, Anderson & Stowe attempt to set the future direction for Quorum. The company was successfully spun-off from HCA in a... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Consolidation; Leveraged Buyouts; Venture Capital; Acquisition; Health Industry

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

November 20, 2018 Journal of the American College of Cardiology Operational Efficiency and Effective Management in the Catheterization Laboratory By: Reed, Grant W., Michael L. Tushman, and Samir R. Kapadia Abstract—Operational efficiency... View Details

Keywords: Dina Gerdeman

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

as foundational skills, critical business functions, strategy formulation and implementation, and personal leadership. For the organization, according to Sasser and Narayandas, talent is key to competitive advantage. And for the talented... View Details

Keywords: by Martha Lagace

2017
Article

The Impact of Training Informal Healthcare Providers in India: A Randomized Controlled Trial

By: Jishnu Das, Abhijit Chowdhury, Reshmaan Hussam and Abhijit Banerjee

Health care providers without formal medical qualifications provide more than 70% of all primary care in rural India. Training these informal providers may be one way to improve the quality of care where few alternatives exist. We report on a randomized controlled... View Details

Keywords: Health Care; India; Business Training; RCT; Health Care and Treatment; Training; Performance Evaluation; Performance Improvement; India

Read Now

Teaching Interest

Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

By: William R. Kerr

Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details

2004
Book

Birth of a Salesman: The Transformation of Selling in America

By: Walter A. Friedman

This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

Keywords: Sales; Employees; Transformation; United States

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

1990
Book

Banks as Multinationals

By: G. Jones

This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details

Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia