Marketing Research - Publications - Faculty & Research

03 Apr 2012
News

Just Compensation

interested in the issue of governance generally.” Farient’s research indicates that investors are generally accepting of high compensation levels as long as performance is good. But not surprisingly, it’s a different story when... View Details

Keywords: executives; executive compensation; Management, Scientific, and Technical Consulting Services; Professional Services

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

and intensive retail marketing programs. Hospitals, pharmacies, and research scientists are managed as constituents; efforts are made to ensure only that they feel fairly treated in their transactions with... View Details

Keywords: by Robert Simons

March 2024
Case

Biomanufacturing Decentralization by Stämm

By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal

In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires

Citation

Educators

Purchase

Web

Buy Now, Pay Later: The Usurer's Grip (1912)

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the View Details

08 May 2006
Research & Ideas

The Cost of Cutting in Line

Market for Time: Fairness and Efficiency in Waiting Lines." In the following e-mail Q&A, Oberholzer-Gee discusses the research and what it might mean for companies who might want to, in fact, create... View Details

Keywords: by Sean Silverthorne

01 Oct 1999
News

Four Promoted to Full Professor

Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and... View Details

2010
Case

Playa Dorado

By: W. Earl Sasser

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida

Citation

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

Fast Answer

Business of Sports

style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:11pt;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> Sports Business Research Network Full-text news and View Details

Web

Rembrand M. Koning | Working Knowledge

Rembrand M. Koning Mary V. and Mark A. Stevens Associate Professor of Business Administration Rem Koning is the Mary V. and Mark A. Stevens Associate Professor of Business Administration at Harvard Business School. His research explores... View Details

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details

Keywords: by James Heskett

Fast Answer

Gaming: statistics

mobile games. Search LSEG Workspace for analyst reports on specific companies and the gaming industry more broadly. Industry and market research reports available in IBISWorld, Mintel, and Technavio. View Details

Web

Learn with Baker Library: Baker Library Resources for Alumni | Baker Library

market research and data, and learn more about resources for career search. Go to Learn with Baker: Alumni Resources Related Help View all HBS Alumni Research Tips: Target list... View Details

Platform for Dialogue

video and complete transcript will not only serve my own research on Indian business families, but will also aid innumerable scholars studying the unique challenges and opportunities facing emerging markets... View Details

Career Coach

Sarah Sikowitz

has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

When MBA students returned to Soldiers Field in the fall, they had nine new second-year courses to choose from, four with an emphasis on fieldwork. For faculty, developing a course affords the opportunity to draw on research and address... View Details

Keywords: Julia Hanna

Fast Answer

Industries: financial analytical data and tools

Detailed historical analysis back to the 1920s of stock returns and market movements Baker Library Research Guides: Financial Markets Research... View Details

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

clear, our research is aimed at the organizational level. And in that context, the idea of tradeoffs is nothing new. Peter Drucker and others have said it, and people accept the concept when you are talking about companies that make... View Details

Keywords: by Deborah Blagg; Service

01 May 2013
News

Brahmal Vasudevan, MBA 1997

for underserved children in the markets in which Creador operates in South and Southeast Asia. Vasudevan’s passion for education also extends to HBS, where he has established an endowed fund to support global View Details

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

in new people? This is not as simple as it sounds. Inclusion is difficult. Research suggests that much of it does not lend itself to training. We can train managers to give “voice” to everyone in their organizations. What remains,... View Details