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Show Results For
- All HBS Web
(10,652)
- People (18)
- News (2,975)
- Research (5,752)
- Events (69)
- Multimedia (288)
- Faculty Publications (4,627)
- 05 Feb 2015
- News
Tech Meets Fashion
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- 07 Feb 2019
- Working Paper Summaries
Immigrant Networking and Collaboration: Survey Evidence from CIC
Keywords: by Sari Pekkala Kerr and William R. Kerr
- 02 Feb 2015
- News
Hard-Charging Uber Tries Olive Branch
- 20 May 2014
- News
Collective Genius
- 2018
- Book
High-Skilled Migration to the United States and Its Economic Consequences
By: Gordon H. Hanson, William R. Kerr and Sarah Turner
Immigration policy is one of the most contentious public policy issues in the United States today. High-skilled immigrants represent an increasing share of the U.S. workforce, particularly in science and engineering fields. These immigrants affect economic growth,... View Details
Hanson, Gordon H., William R. Kerr and Sarah Turner, eds. High-Skilled Migration to the United States and Its Economic Consequences. Chicago, IL: University of Chicago Press, 2018.
- 23 Dec 2015
- News
The Untapped Potential of Health Care APIs
- 21 Mar 2024
- Video
The Value of an MBA - Driving Impact at HBS
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- September – October 2011
- Article
Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management
By: Anette Mikes and Robert S. Kaplan
In the second article of our two-part series, we explore the concept of an Office of Risk Management along with a case study of an innovative risk management function at JP Morgan Private Bank. We also look at the "softer" components of risk management, including a... View Details
Keywords: Banks and Banking; Innovation and Invention; Management Style; Managerial Roles; Risk Management
Mikes, Anette, and Robert S. Kaplan. "Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management." Balanced Scorecard Report 13, no. 5 (September–October 2011): 1–6.
- Web
Programs & Events - Alumni
reinvigorated, inspired, and supported by the HBS community. Jun 16 16–21 JUN 2025 Executive Education HBS Campus Disruptive Innovation Drive innovation to lead breakthrough change, capture and defend market... View Details
- 24 Jan 2012
- Video
2012 Alumni New Venture Prize Contest: Grand Prize
- 31 Oct 2022
- Video
Health Minute: Amitabh Chandra
- Research Summary
Overview
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details
Keywords: Marketing
- August 2014
- Case
Four Products: Predicting Diffusion (2014)
By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket.
These four products form the basis to assess the drivers of new product adoption. In... View Details
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- Web
Site Map
Society Kraft Precision Medicine Accelerator Laboratory for Innovation Science at Harvard Leadership Managing the Future of Work Public Education Leadership Project Private Capital Project Race, Gender & Equity Research Associates... View Details
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- 12 May 2020
- Blog Post
The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership
When Apoorva Pasricha (MBA 2019) assumed her role with the City of San Jose’s Mayor’s Office of Technology & Innovation as an HBS Leadership Fellow in August 2019, her mandate was to implement San Jose’s ‘Smart City’ road map.... View Details