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  • June 1991 (Revised April 1993)
  • Case

Acer, Inc.

By: Robert H. Hayes
Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details
Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan
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  • June 1991
  • Case

Eli Lilly and Co.: European Pharmaceutical Operations

By: Michael Y. Yoshino
Keywords: Multinational Firms and Management; Pharmaceutical Industry; Europe
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  • June 1991
  • Supplement

Global Marketing Management, Video Index

By: John A. Quelch
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  • Article

A Resource Based Analysis of Global Competition: The Case of the Bearings Industry

By: David J. Collis
Keywords: Global Range; Competition; Information; Business Ventures
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  • May 1991
  • Supplement

Global Marketing Management, Video

By: John A. Quelch
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  • spring 1991
  • Article

Designing Negotiations toward a New Regime: The Case of Global Warming

By: James K. Sebenius
Keywords: Negotiation; Design; Global Range; Environmental Sustainability
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  • March 1991 (Revised December 1994)
  • Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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  • 1991
  • Book

Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

By: K. B. Clark and T. Fujimoto
Keywords: Product Development; Performance; Globalization; Auto Industry
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  • 1991
  • Book

Japanese Takeovers: The Global Contest for Corporate Control

By: W. C. Kester
Keywords: Integration; Japan
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  • 1991
  • Chapter

Innovation Processes in Multinational Corporations

By: S. Ghoshal and C. A. Bartlett
Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes
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  • 1991
  • Book

Multinational and International Banking

By: G. Jones
The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details
Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States
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  • 1991
  • Book

Economic Environment of International Business

By: R. Vernon and L. T. Wells Jr.
Keywords: Business Ventures; Global Range; Economics
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  • winter 1991
  • Article

Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control

By: W. C. Kester
Keywords: Global Range; Outcome or Result; Markets
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  • 1 Jan 1991
  • Conference Presentation

Information Technology and Globalization

By: L. M. Applegate and R. O. Mason
Keywords: Information Technology; Globalization
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  • 1991
  • Manual

Teaching Manual for Manager in the International Economy

By: L. T. Wells Jr.
Keywords: Global Strategy
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  • November 1990 (Revised September 1991)
  • Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
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  • October 1990
  • Background Note

Global Telecommunications Equipment Industry

By: Willis M. Emmons III, Richard H.K. Vietor and David B. Yoffie
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  • 1990
  • Chapter

From Cross-Border Corporate Transactions to Environmental Accords

By: James K. Sebenius
Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability
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  • October 1990 (Revised February 1991)
  • Case

Sony Corp.: Globalization

By: Michael Y. Yoshino
Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry
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