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  • All HBS Web  (4,690)
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  • All HBS Web  (4,690)
    • People  (18)
    • News  (928)
    • Research  (3,093)
    • Events  (25)
    • Multimedia  (23)
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← Page 154 of 4,690 Results →
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

trends for the apparel industry, with J. Crew and Century 21 Stores filing for bankruptcy, while ecommerce sales saw double-digit growth. We set out to compare consumers who already shopped online before the pandemic with those who started buying View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
  • 01 Dec 2004
  • News

The Future of Stem Cells

Stem cells have been much in the news recently. But the hot-button ethical and political questions currently surrounding this area of research may ultimately prove moot, if the past is any guide. Business history shows that if the desire for a View Details
Keywords: Garry Emmons
  • Profile

Pasha Nahass

like we were solving a riddle or a puzzle,” he says. “We created tangible products others could see and use.” In a combined undergraduate/graduate program, Pasha specialized in human computer interaction—“a cool combination of View Details
Keywords: Tech
  • 01 Feb 1997
  • News

New Releases

in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing View Details
  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

offering premium models like the 450X and Rizta, featuring touchscreen dashboards, WhatsApp navigation, and live location sharing. Their focus on performance and technology appeals to customers upgrading from traditional two-wheelers,... View Details
  • May 2015
  • Case

Pricing in a Digital World (2015)

By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing
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Gourville, John. "Pricing in a Digital World (2015)." Harvard Business School Case 515-104, May 2015.
  • 14 Dec 2022
  • News

ChatGPT Is a Tipping Point for AI

  • October 2009 (Revised August 2014)
  • Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt
Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details
Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States
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Ofek, Elie, and Polly Ross Ribatt. "Tengion: Bringing Regenerative Medicine to Life." Harvard Business School Case 510-031, October 2009. (Revised August 2014.)

    Joseph C. Wilson II

    Having grown up in his father’s photography products firm, Haloid Company, Wilson knew the business well enough to spot the need for Haloid to find a new technology in which to invest. He found such a... View Details
    Keywords: Computers & Electronics
    • August 2001 (Revised September 2002)
    • Case

    Sony PlayStation2 (A)

    By: Rohit Deshpande and Seth Schulman
    In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details
    Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States
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    Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)
    • November 1994
    • Case

    Pilkington Float Glass--1955

    By: Kim B. Clark
    The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
    Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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    Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
    • 17 Oct 2012
    • Research & Ideas

    America Needs a Manufacturing Renaissance

    Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers... View Details
    Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
    • Web

    Research Links - The Art of American Advertising

    Advertising Ephemera Collection , Baker Library holds more than 8,000 trade cards, over 1,100 of which are available in digital form, representing the full range of products and businesses advertised through this medium from the 1870s... View Details
    • September 1998 (Revised August 1999)
    • Case

    IBM's Lotus Development in 1999

    By: Stephen P. Bradley and Kelley Porter
    Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details
    Keywords: Acquisition; Technological Innovation; Growth and Development Strategy; Growth Management; Product Marketing; Competition; Competitive Strategy; Information Technology Industry; Information Technology Industry
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    Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
    • 01 Dec 2020
    • News

    Quantum Leap

    back then,” he admits. Before that, he was part of a team at Avid Technology that won an Emmy Award for digital video editing—something we take for granted on our phones today, he says, but it was unthinkable at the time. “Granted,... View Details
    Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
    • 07 May 2018
    • Research & Ideas

    Why Online Retailers Should Hide Their Best Discounts

    discounted prices. That has the effect of stratifying consumers by their sensitivity to price, with bargain hunters willing to literally go the extra mile, and less sensitive customers going to the local mall. By making discounted View Details
    Keywords: by Michael Blanding; Retail
    • 15 May 2020
    • News

    New Menu

    trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time... View Details

      Dawn Dobras

      has been founding team on a consumer tech start-up that was exited and active angel investor. Currently, she is founder/ GP of Capital F, an early stage venture fund focused on technology that shapes women's lives. View Details
      Keywords: Consumer Products and Services (B2C)
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