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  • April 2010 (Revised January 2013)
  • Case

Southwest Airlines: In a Different World

By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)

    George C. Lodge

    Professor Lodge had been a member of the Harvard Business School faculty since 1963. Before his retirement in 1997, he taught a number of courses in the MBA Master's Program and in various HBS executive programs. in the MBA program these included: Business,... View Details

    • March 2010 (Revised March 2010)
    • Case

    Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)

    By: Bhaskar Chakravorti and David Lane
    Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that, GSM, the same advanced wireless technology that penetrated developed countries in Europe was also the right solution for... View Details
    Keywords: Decisions; Personal Development and Career; Entrepreneurship; Problems and Challenges; Wireless Technology; Telecommunications Industry; Bangladesh
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    Chakravorti, Bhaskar, and David Lane. "Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)." Harvard Business School Case 810-075, March 2010. (Revised March 2010.)
    • 13 Aug 2015
    • Working Paper Summaries

    Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

    Keywords: by Doug J. Chung & Lingling Zhang
    • Research Summary

    Microfinance

    "Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) Quarterly Journal of Economics 121, no. 2, 2006.
    View Details

    • Research Summary

    Top Management Teams

    Michael Roberto is studying how senior management teams function, and how chief executives lead these teams effectively. Many chief executives can identify their top management team, but this set of executives does not necessarily perform critical tasks and make... View Details
    • January 2025
    • Supplement

    A Winning Strategy (B): Innovation in Olympic Speed Skating

    By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn
    This case describes the aftermath of decisions made by two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event; and Nils van der Poel, a Swedish skater who created a new training plan that defied... View Details
    Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Performance Improvement; Sports Industry; United States; Sweden; Netherlands; Norway
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    Karp, Rebecca, Maria Roche, Maisie Wiltshire-Gordon, and Tom Quinn. "A Winning Strategy (B): Innovation in Olympic Speed Skating." Harvard Business School Supplement 725-413, January 2025.
    • April 2018
    • Teaching Note

    InsideSales.com (A) and (B)

    By: Frank Cespedes
    Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details
    Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry
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    Cespedes, Frank. "InsideSales.com (A) and (B)." Harvard Business School Teaching Note 818-122, April 2018.
    • August 2017 (Revised September 2023)
    • Case

    Altoona State Investment Board & Bain Capital Fund XI

    By: Josh Lerner and Ted Berk
    Considers the decision faced by state pension fund manager Rod Calhoun as he decides whether to invest $200 million in Bain Capital's eleventh global buyout fund: Bain Capital Fund XI. For the fund, Bain was offering its limited partners a choice among three different... View Details
    Keywords: Equity Method; Leveraged Buyout; Management Buyout; Capital; Design; Entrepreneurship; Finance; Leveraged Buyouts; Management; Private Equity; Venture Capital; Banking Industry; Massachusetts
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    Lerner, Josh, and Ted Berk. "Altoona State Investment Board & Bain Capital Fund XI." Harvard Business School Case 218-022, August 2017. (Revised September 2023.)
    • April 2015
    • Supplement

    Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (B)

    By: Gautam Mukunda, Thomas DeLong and Aldo Sesia
    This (B) case describes the actions André Wyss, president of Novartis Pharmaceuticals Corporation, took in early 2012 to transform the company's General Medicines group and build its specialty medications, marketing the selling capabilities in the face of falling... View Details
    Keywords: LEAD; Leadership And Change Management; Talent Management; Organizational Change and Adaptation; Leadership; Change Management; Talent and Talent Management; Pharmaceutical Industry; United States
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    Mukunda, Gautam, Thomas DeLong, and Aldo Sesia. "Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (B)." Harvard Business School Supplement 415-049, April 2015.
    • March 2010 (Revised June 2019)
    • Case

    Major League Baseball Advanced Media: America's Pastime Goes Digital

    By: Anita Elberse and Brett Laffel
    In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
    Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
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    Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
    • June 2009 (Revised November 2020)
    • Case

    Busse Place

    By: Arthur I Segel, William J. Poorvu, Richard Kessler, Justin Seth Ginsburgh and Eric Fleiss
    Busse Corporate Center's largest tenant recently declared bankruptcy, leaving the building 38% occupied and significantly overleveraged. In a depressed suburban Chicago office market, Hannah Sanchez, the leasing agent, has to negotiate lease proposals with three... View Details
    Keywords: Buildings and Facilities; Restructuring; Borrowing and Debt; Financial Management; Mortgages; Investment; Leasing; Property; Real Estate Industry; Chicago
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    Segel, Arthur I., William J. Poorvu, Richard Kessler, Justin Seth Ginsburgh, and Eric Fleiss. "Busse Place." Harvard Business School Case 209-154, June 2009. (Revised November 2020.)
    • October 2008 (Revised November 2010)
    • Case

    NEC Electronics

    By: C. Fritz Foley, Robin Greenwood and James Quinn
    Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC, trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students... View Details
    Keywords: Restructuring; Private Equity; Investment Return; Ownership Stake; Business and Shareholder Relations; Financial Services Industry; Japan
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    Foley, C. Fritz, Robin Greenwood, and James Quinn. "NEC Electronics." Harvard Business School Case 209-001, October 2008. (Revised November 2010.)
    • March 2008 (Revised July 2011)
    • Supplement

    Cadbury Schweppes: Capturing Confectionery (D)

    By: David Collis, Toby Stuart and Troy Smith
    In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
    Keywords: Food; Mergers and Acquisitions; Corporate Strategy
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    Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (D)." Harvard Business School Supplement 708-491, March 2008. (Revised July 2011.)
    • March 2008 (Revised January 2023)
    • Supplement

    Cadbury Schweppes: Capturing Confectionery (B)

    By: David Collis, Toby Stuart and Troy Smith
    In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
    Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry
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    Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (B)." Harvard Business School Supplement 708-454, March 2008. (Revised January 2023.)
    • July 1993 (Revised November 1993)
    • Case

    European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

    By: Jeffrey F. Rayport
    The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
    Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe
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    Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
    • 03 Mar 2015
    • News

    Is Social Media Actually Helping Your Company’s Bottom Line?

    • Teaching Interest

    Investment Managment for Professional and Personal Investors

    By: Luis M. Viceira
    IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
    • 2010
    • Working Paper

    Employee Selection as a Control System

    By: Dennis Campbell
    Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details
    Keywords: Accounting; Decision Making; Governance Controls; Employees; Selection and Staffing; Management Systems; Financial Services Industry
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    Campbell, Dennis. "Employee Selection as a Control System." Harvard Business School Working Paper, No. 11-021, August 2010. (Revised September 2010, April 2012.)
    • Web

    2023 Reunion Presentations - Alumni

    brings the opportunity to reflect. Do you find yourself considering new ways to contribute to family, community, or work? This program will allow you to look more deeply into the essential elements that are always present when making the View Details
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