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  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

decrease, allowing the club to increase the number of memberships it offers. Q: What do you think of price-optimization software? Can software effectively gauge the market and maximize profit margins? What... View Details
Keywords: by Manda Mahoney
  • 16 May 2005
  • Research & Ideas

Confronting the Reality of Web Services

cheap, fast, and "easy," don't you think Cisco would have used them? Q: What are the characteristics of successful Web service implementations today? What kinds of companies can benefit most? Are... View Details
Keywords: by Sara Grant
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

accompanying a Dove logo: You are more beautiful than you think. (Evian's "live young" campaign delivers a similarly positive message—not to mention the fact that dancing babies garner the magic mix of surprise and joy.) "I View Details
Keywords: by Carmen Nobel; Advertising
  • 12 Feb 2001
  • Research & Ideas

Creating Value Across Borders

on the shaky side. That difference is a critical concern in Eastern Europe and Africa. On an optimistic note, I think that entrepreneurship is going to be the most important economic driver in a lot of... View Details
Keywords: by Staff
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

Our most popular stories are those that help readers become better managers and outstanding leaders. Here are our most-read stories and faculty research papers in 2019. Tell us in the comment section below... View Details
Keywords: by Sean Silverthorne
  • 29 May 2001
  • Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

nice," Stevenson quipped. In the new world order, Stevenson said, here are the keys: Hire great people; take a pass on the mediocre Understand and use technology Think globally Don't believe your own... View Details
Keywords: by Sean Silverthorne
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

As a Harvard Business School professor for 20 years, V.G. Narayanan has significant experience using the School's pioneering case method to teach business concepts—introducing a real-world management problem, and then using the Socratic... View Details
Keywords: by Michael Blanding; Education
  • 01 Oct 2001
  • Research & Ideas

Five Questions for Stuart Gilson

case studies, the book has chapters that describe the different techniques for restructuring companies, and summarize scholarly research on corporate restructuring. There is also a chapter that describes techniques for valuing companies... View Details
Keywords: by Sean Silverthorne
  • 31 Mar 2002
  • What Do You Think?

Is This the Decade of the Investor?

Summing Up Responses to the question, "Is this the decade of the investor?" offer little hope that the investor will get any relief soon, compared to the rewards realized by managers and customers. Nor do they hold out much... View Details
Keywords: by James Heskett
  • 01 Mar 2004
  • What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

customer loyalty management initiative, in and of itself, will overcome basic shortfalls in product/service delivering in a competitive situation." Robin Clark pointed out that: "Neither view is completely right or wrong. I... View Details
Keywords: by James Heskett
  • 06 Jan 2003
  • What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

opportunities and substantial returns on investment of the kind suggested by some are years, perhaps even decades, away. It will require not only caution but also a great deal of patience as barriers to economic development are lowered.... View Details
Keywords: by James Heskett
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

have to select as heterogeneous a group as possible, representing different experiences, thinking styles, cultures, and attitudes. Sometimes, groups get a boost from the addition of customers or... View Details
Keywords: by Laurie Joan Aron
  • 02 Sep 2002
  • What Do You Think?

What Can Business Schools Do to Avoid Bad Apples?

themselves and to business in general. I'm not suggesting we delude ourselves into thinking that business schools can solve the problem. As we have been reminded many times, the problem begins in the family,... View Details
Keywords: by James Heskett
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

it confined to a special set of conditions? Will access to Big Data further enable fact-based decision making or analysis paralysis? What do you think? Original Article Ideas and trends converge from time to time in a way that suggests... View Details
Keywords: Re: James L. Heskett
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

(e.g., those who might take a competitor's bid to be a personal attack), and those who are highly sensitive to what others think of them, might fall prey to the effects of competitive arousal. Finally, those... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 23 Feb 2015
  • Research & Ideas

How to Break the Expert’s Curse

brand-new doctors through life-or-death situations. "There's a huge learning curve in medicine, and teaching is highly variable in terms of training," Zhang says. "Some attending physicians really prioritize mentoring, while others View Details
Keywords: by Carmen Nobel; Education
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

the cost and schedule overruns. In general, I think the project would have benefited from more "for-profit" incentives—if there's not clear incentives to be efficient View Details
Keywords: by Ann Cullen; Financial Services
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

financial settings? How should I measure exposures arising from international operations? What is the appropriate way to think about the cost of capital for the worldwide operations of a single firm? The CFOs that manage global financial... View Details
Keywords: by Sean Silverthorne; Financial Services
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