Brands and Branding - Publications - Faculty & Research

April 2007
Teaching Note

iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

Teaching note to 707419. View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry

Citation

Purchase

Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details

Web

Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

solstice. "The influencers and brands loved it." she says. "The attention to detail and level of intimacy made it feel different from other events."... View Details

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery... View Details

Keywords: Deborah Blagg

Portrait Project

Yael Melamed

life if this were the beginning of the end? Was I proud of myself and my choices? Sadly, the answer was no. I was lucky, though. A few surgeries, and I was fine. Out with the melanoma View Details

01 Apr 2001
News

Beyond Accommodation

blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other... View Details

Keywords: Margie Kelley; AT&T; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations

03 Mar 2008
First Look

First Look: March 4, 2008

Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data... View Details

Keywords: Martha Lagace

01 Jun 2017
News

Surveying Students’ Summer Plans

brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy... View Details

Keywords: Julia Hanna

05 Oct 2010
First Look

First Look: October 5, 2010

Working PapersTowards an Understanding of the Role of Standard Setters in Standard Setting Authors:Abigail Allen and Karthik Ramanna Abstract We investigate the idiosyncratic influence of standard setters in standard setting. In... View Details

Keywords: Sean Silverthorne

Sylvia Escovar

Keywords: Oil; Gas

21 Feb 2017
First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B... View Details

Keywords: Carmen Nobel

Profile

Paola Lara

Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as... View Details

Profile

Michelle Giguere

In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of... View Details

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa View Details

Keywords: wine; wine making; wine importing; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

18 Jul 2024
Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

Starting a new job often brings excitement and high hopes of mingling with colleagues, sharing innovative ideas, and making a positive impact on an organization. Soon, however, a new employee’s excitement... View Details

Keywords: by Michael Blanding; Health

20 Jan 2015
First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments View Details

Keywords: Sean Silverthorne

24 Mar 2017
News

Personalizing the Path to Professional Success for Women

The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The... View Details

22 Nov 2022
News

Merlin Entertainments Taps Scott O’Neil as CEO

Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure... View Details

01 Dec 2006
News

HBS Honors Four Alumni

woman who, fresh out of HBS, had taken the lowest-paying of thirteen job offers to become a Time financial analyst simply because she loved magazines. Rising through the ranks, Moore today presides over an empire of more than 145 magazines, their Web sites, View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

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