Brands And Branding - Publications - Faculty & Research

01 Oct 2002
News

The World According to MTV

TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's... View Details

08 May 2012
First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future... View Details

Keywords: Carmen Nobel

19 Nov 2014
HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass,... View Details

Keywords: by Michael Blanding; Food & Beverage

Career Coach

Eileen Stephan

Eileen offers over 20 years of professional experience in recruiting, career management and career coaching in both the corporate and academic worlds. Her most recent position as Global Head of Graduate... View Details

Keywords: Education; Commercial Banking; Financial Services (All); Investment Management; Financial Services (All); Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Hospitality; Retail; Social Enterprise

02 Feb 2010
First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details

Keywords: Martha Lagace

01 Oct 2002
News

Thinking Outside the Centerfold

most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make View Details

March 2023 (Revised March 2024)
Case

The Purdue Pharma Bankruptcy: Settling the Opioid Crisis

By: Kristin Mugford, Carin-Isabel Knoop and Susan Pinckney

How to get to a fair outcome for claimants in the Purdue Pharma bankruptcy given its significant role in the U.S. opioid crisis. View Details

Citation

Educators

Purchase

Fast Answer

Patent search: Product-associated patents

How can I find patents associated to a particular (branded) product? It is always a challenge to conduct a patent search by product (or "brand name") because: Almost all the patented products in the market are known by a View Details

01 Jun 1996
News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's... View Details

Keywords: Susan Young

01 Mar 2015
News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 2009
News

Entrepreneur’s Rwandan Start-Up Gets HBS Support

currently available brands and use locally sourced materials. The female workers ultimately will become owners of the business through microfinance loans. “Lack of access to pads affects not only the... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

06 Sep 2012
News

Fashion-Forward

to young designers. That didn’t pan out, but it did lead to consulting work for some luxury and fashion brands in Paris. At the same time, he began writing down his ideas on a blog. “It cost $100 to set up,”... View Details

Keywords: fashion; apparel; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

Michael Kaplan

Fullbeauty brands by Goldman Sachs and Oaktree; negotiations for a potential debt refinancing by a major US department store; partnership with a leading private equity firm to purchase a national specialty... View Details

Keywords: Consumer Products & Packaged Goods;#20;#Ecommerce;#19;#Digital Health;#29;#Entertainment;#30;#Fashion, Beauty, Apparel, & Retail;#31;#Finance;#55;#Music

01 Dec 2002
News

Serving through TechnoServe

attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with... View Details

Web

2014 Symposium - Race, Gender & Equity

Sandra Finley , League of Black Women Sisters and Sistas Panel: Bridging Generations Belle Derks , Leiden University The Queen Bee Phenomenon: Why Do Senior Women Sometimes Work Against the Progress of Their Female Subordinates? Riché... View Details

20 Jul 2010
First Look

First Look: July 20

market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in... View Details

Keywords: Martha Lagace

Profile

Samantha Ernst

with options that were sensitive to our needs,” she says. This summer, Samantha will expand her experiences in retail with an internship at Lilly Pulitzer, a “resort chic” brand headquartered in King of Prussia, PA. “I’ve heard good... View Details

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history.... View Details

Keywords: by Martha Lagace; Journalism & News

26 Mar 2013
First Look

First Look: March 26

Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By:... View Details

Keywords: Sean Silverthorne

Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details

Publications