Publications

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March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry

2020
Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments

SSRN

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25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

With Hepatitis C running rampant in Egypt in 2012, Clifford Samuel, then of California-based Gilead Sciences, convened a series of urgent meetings with Egyptian government officials, doctors, and patients. His goal? To make Gilead’s... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

an operator and she was craving more creativity. “I love working with people and I really wanted to get my hands into the business,” she says. “I also wanted to tap into my creative side and work with brands that personally inspired me.” To View Details

Web

Advisory Board - Entrepreneurship

business publications as one of the companies that helped to make the Internet what it is today. After leaving Open Market Shikhar has been the founder, CEO or Chairman of several companies in the wireless, payment, Internet marketing,... View Details

November 2021
Case

LKQ-Stahlgruber

By: Guhan Subramanian and Caeden Brynie

Through a combination of organic growth and acquisitions, LKQ Corp. became the leading aftermarket auto parts distributor in the U.S. by the early 2000s. Beginning in 2012, the company began similarly consolidating the European marketplace. However, by 2017, the... View Details

Keywords: Consolidation; Acquisition; Decision Making; Strategy; Opportunities; Europe; Germany

September 2016 (Revised March 2017)
Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons

This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

Web

About the Center - Christensen Center for Teaching & Learning

of character...we want [the student] to start thinking about issues...to think about the ethics of someone in a company making 10 million dollars and someone making three thousand dollars a year...about how... View Details

13 Nov 2023
Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

orders or ensuring tasks are completed. It’s about understanding, empathy, and integrity. It is about building trust, not just as a leader, but as a fellow human being. Every decision I made, every action I took, was guided by the... View Details

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

the profits come from the other side. Can you give an example or two and explain why these markets are structured like this? A: Dating clubs usually charge only the men, and credit card companies make their revenues mostly from merchants... View Details

Keywords: by Sean Silverthorne; Technology

April 2003 (Revised April 2009)
Case

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center

By: David A. Garvin and Michael Roberto

On January 7, 2002, Paul Levy became CEO of the Beth Israel Deaconess Medical Center. He took over a troubled organization, in serious financial difficulty. This multimedia case describes the situation Levy inherited, his negotiations prior to taking the job, and his... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Leadership Style; Leading Change; Managerial Roles; Organizational Culture; Health Industry

01 Jun 2000
News

Going Public: Margaret M. Crotty

Twenty-four hours after almost drowning in a ferryboat disaster in Indonesia, Margaret Crotty agreed to a telephone interview with the Today show to discuss how she survived -- and helped save others as well. Her decision to be on... View Details

Keywords: Susan Young

Web

Entrepreneurial Management Curriculum - Faculty & Research

must have a bias for action. TEM teaches you how to decompose such complex situations, identify critical choices confronting the enterprise, and make high-risk/high reward decisions with limited data.... View Details

03 Jun 2022
News

In a Work-from-Anywhere World, How Remote Will Workers Go?

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated depictions are suddenly on the table at your next quarterly... View Details

Keywords: by Rachel Kim Raczka

26 Jan 2024
Blog Post

HBS Alumna Fighting Cancer with a Novel Cell Therapy

started to really think about what I wanted to do, and where a Ph.D. would get me,” Zutshi said. “Did I want to be calling all the scientific shots? Or was I good with being part of a team and helping make things happen?” Realizing her... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

human decision making, motivation, and interaction, which of course have strong implications for what drives consumption and savings decisions, worker productivity and effort, and market exchange. Only rarely did he View Details

Keywords: by Ann Cullen

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts