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  • All HBS Web  (10,123)
    • People  (41)
    • News  (3,268)
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  • July 2003
  • Case

CARE USA

By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States
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Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
  • October 1982 (Revised August 1999)
  • Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
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Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
  • April 2005 (Revised September 2005)
  • Case

Pegasus Capital: The Musimundo Decision

By: Michael Chu and Barbara Zepp Larson
The five managing directors of Pegasus Capital were meeting in June 2003 to make a go/no-go decision regarding the investment of Musimundo, one of the largest entertainment retailers in Argentina. Just four days before the planned closing of the sale, Pegasus' 50%... View Details
Keywords: Acquisition; Debates; Decision Choices and Conditions; Economic Slowdown and Stagnation; Financial Crisis; Music Entertainment; Investment; Business or Company Management; Risk and Uncertainty; Opportunities; Entertainment and Recreation Industry; Argentina
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Chu, Michael, and Barbara Zepp Larson. "Pegasus Capital: The Musimundo Decision." Harvard Business School Case 305-093, April 2005. (Revised September 2005.)
  • November 1995 (Revised April 1996)
  • Case

ENTel and the Privatization of Argentine Telecommunications

By: Willis M. Emmons III
Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The... View Details
Keywords: Opportunities; Risk and Uncertainty; Communication Technology; Privatization; Mobile and Wireless Technology; Governing Rules, Regulations, and Reforms; Competition; Development Economics; Policy; Government and Politics; Performance Effectiveness; Telecommunications Industry; Argentina
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Emmons, Willis M., III. "ENTel and the Privatization of Argentine Telecommunications." Harvard Business School Case 796-065, November 1995. (Revised April 1996.)
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

one hand, this is not rocket science, and yet you see hundreds of applications not doing well.” Lal’s research delved into five successful mobile money deployments: Telesom ZAAD in Somaliland, Dialog eZ Cash in Sri Lanka, Econet EcoCash in Zimbabwe, SMART View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 02 Jul 2015
  • Op-Ed

The Future of the Greek Economy

reducing corruption. A finance minister who will lead this challenging reform needs to communicate clearly, consistently, and specifically regarding the financial condition and future targets of the country. It's essential to build trust... View Details
Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking
  • 18 Nov 2010
  • Research & Ideas

GM’s IPO: Back to the Future

the doubt as it progresses with the IPO, GM must not only follow through with products that deliver higher quality and reliability but also clearly communicate these advances to consumers, even If that means focusing on just a small... View Details
Keywords: by Staff; Auto
  • 22 Jan 2007
  • Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

circles. Q: What makes technology transfer happen? Is it entrepreneurial opportunity in the home country, a loyalty to the home country, or government policies that encourage or require people to come home? A: It's all of those. Surveys of these diasporic View Details
Keywords: Re: William R. Kerr; Technology; Computer
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

findings of this project is the enormous readiness of many in the business community to roll up their sleeves and do things in their communities and companies to make America more competitive. JR: An... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
  • March–April 2020
  • Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
  • February 2015
  • Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
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Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
  • December 2019
  • Case

Gary Vaynerchuk: #GaryVee

By: Laura Huang and Sarah Mehta
Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency.... View Details
Keywords: Entrepreneurship; Leadership Style; Personal Characteristics; Business Growth and Maturation; Marketing; Social Media
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Huang, Laura, and Sarah Mehta. "Gary Vaynerchuk: #GaryVee." Harvard Business School Case 420-083, December 2019.
  • November 2024 (Revised July 2025)
  • Case

Polish Agro: Where Do We Grow From Here?

By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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Shih, Willy C., Lena Duchene, and Daniela Beyersdorfer. "Polish Agro: Where Do We Grow from Here?" Harvard Business School Case 625-061, November 2024. (Revised July 2025.)
  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised June 2025.)
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2009
  • First Look

First Look: February 10, 2009

considered the communication he had just received. It was from Permira, the leading European buyout fund, and concerned its fourth fund, to which Altoona had made a $100 million commitment. The memorandum offered investors a chance to... View Details
Keywords: Martha Lagace
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

relevant management skills are: Knowing the community and being able to identify and attract the third-party producers who can build the most valuable innovations. Knowing how to manage the ecosystem: Deciding the right balance between... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Forthcoming
  • Article

Asymmetric Mass Mobilization and the Vincibility of Democracy in Hungary

By: Laura Jakli, Béla Greskovits and Jason Wittenberg
Using an original dataset of partisan protest events in Hungary (n = 4836) spanning 1989 to 2011, we argue that left-liberal parties’ neglect in cultivating civil society during the post-communist period had deleterious downstream effects on Hungarian liberal... View Details
Keywords: Voting; Political Elections; Civil Society or Community; Government Administration; Hungary
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Jakli, Laura, Béla Greskovits, and Jason Wittenberg. "Asymmetric Mass Mobilization and the Vincibility of Democracy in Hungary." Comparative Political Studies (forthcoming). (Pre-published online January 10, 2025.)
  • March 2022
  • Teaching Note

Tomorrow.io Goes To Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
Teaching Note for HBS Case No. 822-005. In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them into Earth’s orbit. Company leadership considers execution strategies. View Details
Keywords: Communication; Competency and Skills; Decision Making; Design; Engineering; Globalization; Innovation and Invention; Performance; Technological Innovation; Aerospace Industry
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Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes To Space." Harvard Business School Teaching Note 822-102, March 2022.
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