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  • September 2014 (Revised January 2017)
  • Teaching Note

Access Health CT: Marketing Affordable Care (A) & (B)

By: John A. Quelch
Keywords: Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America
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Quelch, John A. "Access Health CT: Marketing Affordable Care (A) & (B)." Harvard Business School Teaching Note 515-014, September 2014. (Revised January 2017.)
  • March 2025 (Revised March 2025)
  • Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small
Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details
Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Seattle
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Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Case 325-110, March 2025. (Revised March 2025.)
  • October 1994
  • Case

Allegheny Ludlum Steel Corporation (Abridged)

By: Steven C. Wheelwright
Describes a decision facing Allegheny Ludlum Steel Corp. in June 1985: whether to continue to compete in the silicon steel business in the face of stiff competition from imports. Includes a complete description of the company's productivity improvement systems and... View Details
Keywords: Decision Choices and Conditions; Business Strategy; Performance Improvement; Management Systems; Technology; Steel Industry
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Wheelwright, Steven C. "Allegheny Ludlum Steel Corporation (Abridged)." Harvard Business School Case 695-023, October 1994.
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

welfare enhancing. In this case, the net cost of both contracting directly on an aggregate measure and exploiting career incentives based on disaggregated measures is smaller... View Details
Keywords: Martha Lagace
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

"Success has always been an American preoccupation, but the definition of success takes on a new urgency today, when every conventional measure of success seems to have a faster burn rate than ever before," say Laura Nash View Details
Keywords: by Laura Nash & Howard Stevenson
  • February 2003 (Revised April 2003)
  • Case

Roman Catholic Diocese of San Jose, The

By: Allen S. Grossman and Christina Darwall
Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details
Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges
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Grossman, Allen S., and Christina Darwall. "Roman Catholic Diocese of San Jose, The." Harvard Business School Case 303-069, February 2003. (Revised April 2003.)
  • 20 Dec 2016
  • First Look

December 20, 2016

performance metrics that can be used to run the business. This case gives students the opportunity to develop a framework for thinking about GoDaddy’s business and design View Details
Keywords: Carmen Nobel
  • February 2002
  • Supplement

Interview with Vittorio Merloni

By: Joseph L. Bower and Sonja Ellingson Hout
Vittorio Merloni describes the evolution of leadership in his company, and the consequent improvement in its performance, as well as his thoughts on building a successful company in a very competitive industry. View Details
Keywords: Information; Leadership Development; Outcome or Result; Performance Improvement; Competitive Strategy
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Bower, Joseph L., and Sonja Ellingson Hout. "Interview with Vittorio Merloni." Harvard Business School Video Supplement 302-814, February 2002.
  • June 1997 (Revised May 1998)
  • Case

Mobil USM&R (A2)

By: Robert S. Kaplan
Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service... View Details
Keywords: Balanced Scorecard; Performance Evaluation; Management Teams; Management Practices and Processes; Executive Compensation; Motivation and Incentives; Corporate Strategy; Energy Industry; Mining Industry; United States
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Kaplan, Robert S. "Mobil USM&R (A2)." Harvard Business School Case 197-121, June 1997. (Revised May 1998.)
  • November 2009 (Revised September 2011)
  • Case

The Last DVD Format War?

By: Andrei Hagiu
Provides a brief overview of the standards battle between HD-DVD and Blu-ray, focusing on the events that precipitated the Blu-ray victory in early 2008. View Details
Keywords: Five Forces Framework; Standards; Competitive Strategy; Competitive Advantage; Hardware; Media and Broadcasting Industry; Media and Broadcasting Industry
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Hagiu, Andrei. "The Last DVD Format War?" Harvard Business School Case 710-443, November 2009. (Revised September 2011.)
  • April 2001 (Revised November 2001)
  • Case

AvantGo

By: Alan D. MacCormack and Kerry Herman
Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows... View Details
Keywords: Initial Public Offering; Management Teams; Selection and Staffing; Retention; Growth and Development Strategy; Performance Evaluation; Information Technology; Decisions; Information Technology Industry; Service Industry; United States
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MacCormack, Alan D., and Kerry Herman. "AvantGo." Harvard Business School Case 601-095, April 2001. (Revised November 2001.)
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

the background? How will change be achieved? What could go wrong? Will management save US health care? What do you think? To Read More: Atul Gawande, Big Med, The New Yorker, August 13 & 20, 2012, pp. 52-63. Paul C. Weiler, Howard W. Hiatt, Joseph P. Newhouse,... View Details
Keywords: by Jim Heskett; Health
  • September 2011 (Revised October 2011)
  • Case

Scotty Smiley

By: Scott A. Snook and Doug Crandall
U.S. Army Lieutenant Scotty Smiley faces the biggest challenge of his young life. What will he do after learning that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by... View Details
Keywords: Government Administration; Leadership Development; Leadership Style; Personal Characteristics; Customization and Personalization; Personal Development and Career; Work-Life Balance; Performance Capacity; Planning; Employment Industry; United States; Iraq
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Snook, Scott A., and Doug Crandall. "Scotty Smiley." Harvard Business School Case 412-058, September 2011. (Revised October 2011.)
  • 18 Aug 2009
  • First Look

First Look: August 18

(whether Wellfleet should accept it or not). At the same time, students will learn that gray-area risk decisions and, in particular, risk-adjusted performance measurement can rarely be automated. Risk... View Details
Keywords: Martha Lagace
  • 10 Dec 2013
  • First Look

First Look: December 10

capabilities across markets: no learning, local learning, and global learning. Three equilibrium strategies arise: accommodate, marginalize, and collocate. We identify how... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2007
  • News

Faculty Books

including start-up, funding, growth, alliances and collaboration, and performance measurement — to help readers gain an in-depth understanding of... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • November 1992 (Revised May 1993)
  • Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States
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Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
  • October 1992
  • Supplement

American Connector Co. (B)

By: Gary P. Pisano
Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details
Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale
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Pisano, Gary P. "American Connector Co. (B)." Harvard Business School Supplement 693-049, October 1992.
  • March 2007
  • Case

Hallstead Jewelers

By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
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Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
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