Publications

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big... View Details

Keywords: by Frank V. Cespedes

22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

stage. She is busy validating her go-to-market strategy and raising funds. She revealed that she does have “some angels committed and in the bank already!” But she is happy to connect with HBS alums interested in getting involved. With a... View Details

June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details

Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States

November 1993 (Revised June 2007)
Case

Jack Thomas

By: John P. Kotter and Andrew P. Burtis

This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details

Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry

09 Dec 2014
News

Belinda Stubblefield: Making A Difference

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even... View Details

Keywords: by James Heskett; Consumer Products

Web

OWN: The Power of Company Ownership - Course Catalog

difference between management and ownership? What makes someone effective at ownership? How do you prepare to be an effective owner? By understanding these dynamics, students will be able to build long-term, sustainable strategies that... View Details

November 2017
Case

One Life; One Love (A)

By: Thomas DeLong and Kerry Herman

Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics.... View Details

Keywords: Start-up; ＂Leading A Foundation＂; Social Enterprise; Business Startups; Growth and Development Strategy; Leadership

20 Dec 2022
News

Singing to the Corn

about it because it resulted in a number of layoffs. Even so, I remember someone pointing at me in a bar, and we hustled out of there. It certainly left a taste in my mouth of the power of strategy and thought, but I felt really bad about... View Details

02 Jul 2019
Blog Post

Fast-track to Better Outcomes: Yoonjin Min and RapidSOS

partnerships. There, Yoonjin was part of the strategy team collaborating with government entities. Discovering a big opportunity with a smaller startup Yoonjin applied to HBS with the express intention “to continue exploring business... View Details

Keywords: Health Care; Technology

Web

Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales | Working Knowledge

precisely tailored to address the challenges you are tackling today. More about Working Knowledge Strategy and Innovation More like this Social Responsibility More like this Diversity and Inclusion More like... View Details

17 Nov 2015
First Look

November 17, 2015

evolving structure of corporate debt markets—and given rise to new questions about the private and social costs and benefits of leverage and, in particular, the role of leverage in affecting the likelihood and extent of systemic financial... View Details

Keywords: Sean Silverthorne

April 2011 (Revised April 2011)
Exercise

Raptor Oil Company: An Exercise

The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details

Keywords: Decision Choices and Conditions; Cognition and Thinking; Prejudice and Bias; Strategy

Find at Harvard

July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa