Publications

September – October 2000
Article

Networked Incubators: Hothouses of the New Economy

By: Morten Hansen, H. Chesbrough, N. Nohria and D. Sull

Keywords: Economy; Networks

2000
Chapter

Strategic Alliances and Technology Licensing in Biotechnology

By: Josh Lerner

Keywords: Alliances; Corporate Strategy; Intellectual Property; Biotechnology Industry

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

August 2000
Case

Belmont Industries, Inc. (C)

By: Joseph L. Bower

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Wages; Managerial Roles; Management Practices and Processes; Performance; Goals and Objectives; Labor and Management Relations

August 2000
Case

Belmont Industries, Inc. (D)

By: Joseph L. Bower

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Wages; Managerial Roles; Management Practices and Processes; Performance; Goals and Objectives; Labor and Management Relations

August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry

August 2000
Case

Beansprout Networks

By: Teresa M. Amabile and Rasheea Williams

Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details

Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry

August 2000 (Revised February 2001)
Case

Plum Creek Timber (A)

By: Max H. Bazerman, Hannah Bowles, Dov Brachfeld and Jack Troast

Plum Creek Timber Co., the nation's sixth largest private timberland owner and forest products company, must decide whether to enter negotiations with the U.S. government to establish a Habitat Conservation Plan (HCP) on its Pacific Northwest properties for a... View Details

Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

August 2000
Article

Building Store Loyalty Through Store Brands

By: Marcel Corstjens and R. Lal

Keywords: Brands and Branding; Customer Relationship Management

August 2000
Article

Should We Create a Niche or Fall in Line? Identity Negotiation and Small Group Effectiveness

By: W. Swann, L. Milton and J. Polzer

Keywords: Identity; Negotiation; Groups and Teams

Read Now

July 2000 (Revised November 2001)
Case

Catalyst Medical Solutions

By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins

Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details

Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Service Industry

July 2000 (Revised July 2001)
Case

Sycamore Networks

By: Joseph B. Lassiter III and Daniel J. Green

Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details

Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry

July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

July 2000
Case

Dawn Riley at America True (C)

By: Linda A. Hill and Kristin Doughty

Dawn Riley and America True are based in Auckland, New Zealand, where racing will begin in six weeks. The senior management team will be meeting in August 1999 to decide whether or not to make changes to Tag, the practice boat that they are using as a testing platform.... View Details

Keywords: Management Style; Leadership; Behavior; Groups and Teams; Organizational Culture; Problems and Challenges; Sports; Gender; Management Teams; New Zealand

July 2000
Case

Dawn Riley at America True (C1)

By: Linda A. Hill and Kristin Doughty

This version of the (C) case can be taught independently of the (A) and (B) cases. Dawn Riley, CEO/Captain of America True, the first coed syndicate to race for the America's Cup, is based in Auckland, New Zealand, where racing will begin in six weeks. Riley has built... View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America