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  • All HBS Web  (6,583)
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  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though NERC never explicitly promised... View Details
Keywords: by Michael Blanding; Advertising
  • 27 Jul 2015
  • Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

Dumas, an assistant professor at Ohio State University's Fisher College of Business, describe their findings in the paper Unearned Status Gain: Evidence from a Global Language Mandate, forthcoming in the Academy of Management Journal (available online ahead of print).... View Details
Keywords: by Roberta Holland
  • 25 Apr 2014
  • Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

outcome with potentially significant positive results. This change will allow debtors and creditors alike to better understand and acknowledge the risk inherent in sovereign debt lending. If you lend to Argentina, you are dealing with Argentina. Giving the legal View Details
Keywords: by Laura Alfaro
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

amount of control in structuring these online environments and we should use this power to meet social needs of those who cannot get them met elsewhere." View Details
Keywords: by Carmen Nobel; Technology
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

you think? To Read More: Charles Duhigg, The Power of Habit: Why We Do What We Do and How to Change It , Random House, 2012. Quentin Hardy, Just the Facts. Yes, All of Them, The New York Times, March 25, 2012. Steve Lohr, The Age of Big... View Details
Keywords: Re: James L. Heskett
  • 13 May 2008
  • First Look

First Look: May 13, 2008

powerful unconscious viewing lenses—called "deep metaphors"—that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman... View Details
Keywords: Martha Lagace
  • 25 Jan 2000
  • Research & Ideas

Strategic Alliances

official followed, and a short time later, the partnership development process began to brew. Starbucks products raised money for CARE, which, in turn, publicly recognized the company's humanitarian contributions. "Underlying the sustainability and View Details
Keywords: by Nancy O. Perry
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

convert it into actionable initiatives. From founding the Program for Research and Outreach on Gender Equity in Society (PROGRESS), whose mission is to develop tools to teach women and girls how to harness the power of negotiation, to her... View Details
Keywords: Dina Gerdeman
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

behemoth’s corporate culture as it collided with the #MeToo movement’s spotlight on sexual relationships and power in the workplace. And as new information about Easterbrook’s romantic relationship with other employees emerged, it became... View Details
Keywords: by Avery Forman; Food & Beverage
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

any marketplace was having a large number of buyers and sellers. And while any one marketplace could do pretty well at it, we thought that by leveraging the power of all of our customers, both buyers and sellers, it would provide even... View Details
Keywords: by Staff; Web Services; Technology
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

trying to solve. If your way of thinking about potential customers doesn’t uncover information about who buys and why in each segment, all you have is a power point, not an actionable basis for product, pricing, and sales decisions.” Only... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 31 May 2016
  • HBS Case

Who Owns Space?

rapidly-evolving space sector, he argues, society will have the opportunity to determine the proper roles for government and the private sector nearly from scratch. “The idea of leveraging the private sector and its efficiencies to help achieve public sector goals is a... View Details
Keywords: Re: Matthew C. Weinzierl; Aerospace
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

more about the power relationships between different stakeholders in the whole environment, and less about what actually happened with the bloody footballs,” Iansiti says. “So from that perspective, the problem is relatively well... View Details
Keywords: by Roberta Holland; Sports
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

international equity markets. The average slope coefficient on the ERP is a highly significant 1.05. In contrast, factor-model-based proxies fail to exhibit predictive power worldwide. Integrating the model with a dynamic information... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

out that an everyday item has the power to act as both angel and devil every time we go to the grocery store. It lurks in car trunks and pantries all over the world, waiting to guide us simultaneously down paths of virtue and vice. What... View Details
Keywords: by Carmen Nobel; Retail
  • 22 Nov 2011
  • First Look

First Look: November 22

new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era, make her task all the more... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

his senior managers, he will be more willing to decentralize decision-making. For example, there might be a lower concern about the fact that managers will use their power to pursue their personal interests instead of those of the... View Details
Keywords: by Carmen Nobel
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

product based not on what it costs or what people want to pay for it, but based on another format that is completely different, just because you want to keep that format alive," he remarks. So the ongoing power struggle between... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

time-consuming, a lack of information has hampered the oversight process, and institutional investors have been slow to recognize the power their votes could wield. However, as we have seen, the corporate governance system will not... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

unconditional bonuses. The results have implications for companies trying to use bonuses to more effectively manage their salespeople. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53260 forthcoming Journal of Political Economy Reply: Do View Details
Keywords: Sean Silverthorne
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