Publications

August 2010 (Revised September 2010)
Case

Paradise Travel Advisory Service

By: Paul W. Marshall, Charles Anthony Miller and Collins Pettus Ward

New managers in a troubled company are faced with developing and implementing a plan to increase revenue in a travel service business. View Details

Keywords: Business Plan; Entrepreneurship; Borrowing and Debt; Revenue; Problems and Challenges; Travel Industry

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01 Nov 2013
HBS Seminar

Eric Olson, Chief Scientific Officer at Syros Pharmaceuticals

October 2005 (Revised August 2006)
Case

Haier: Taking a Chinese Company Global

By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas

In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details

Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

12 Feb 2019
HBS Seminar

Gary Loveman, Harvard Business School

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

motivate people. The top team ideally spends time discussing the legacy they want to leave: This develops the sense of long term purpose required for a successful journey to HCHP. Engage key people below the leadership team. Ask them if... View Details

Keywords: by Martha Lagace

03 Oct 2016
Book

Clayton Christensen: The Theory of Jobs To Be Done

Keywords: by Dina Gerdeman

Spring 2018
Article

The Next Phase of Business Sustainability

By: Andrew J. Hoffman

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. View Details

Keywords: Environmental Sustainability; Trends; Corporate Social Responsibility and Impact; Corporate Disclosure

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August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

Article

Ein Booster für die Pharmabranche [A Booster for the Pharmaceutical Industry]

By: Ariel Dora Stern, Timo Minssen, W. Nicholson Price, II and Christoph Grimpe

mRNA technology has just helped to develop vaccines against COVID-19. Now, like Apple's iOS, it could provide the basis for new innovation platforms. View Details

Keywords: mRNA; COVID-19; Vaccines; Health Care and Treatment; Health Pandemics; Innovation and Invention; Health Industry

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Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

September 1981 (Revised August 1987)
Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman

In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details

Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry

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July 2009 (Revised August 2010)
Case

Radiant Cosmetics: What's in a Pout?

By: Robert C. Pozen and Mary Ellen Webster Hammond

In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details

Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry

Becoming an Entrepreneurial Leader
Recognizing and Shaping Opportunities
Developing Business Plans and Pitching Opportunities
Attracting Talent and Building Ecosystems
Financing Entrepreneurial... View Details

November 1972 (Revised July 2023)
Case

Benihana of Tokyo

By: W. Earl Sasser

Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details

Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry

Research Summary

Environmental and Sustainability Issues in Real Estate

By: Arthur I Segel

Environmental and sustainability issues in real estate from green, brown, and gray fields development to green construction and new patterns of urban planning. View Details

November 1995
Background Note

Reengineering a Business Process

By: Richard L. Nolan and Thomas H. Davenport

Describes the six steps included in most reengineering initiatives: selecting the processes for reengineering; identifying change enablers; developing a business vision of process objectives; understanding and measuring existing processes; designing and prototyping the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Change Management; Measurement and Metrics

February 2002
Case

Fighting AIDS and Pricing Drugs

By: John T. Gourville

In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details

Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry