Publications

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Winter 2012
Article

South Sudan: The Birth of an Economy

By: Eric D. Werker, Kelly Wyett and Shannon Ding

We discuss the birth of a new economy in a society that has only recently emerged from a 22-year-long civil war. The pace of growth so far has been fast but uneven. We find that aid and oil money are flowing rapidly into certain sectors, while other... View Details

Keywords: Sudan; Developing Markets; Foreign Aid; Conflict; Oil Prices; Private Sector Development; Emerging Markets; Policy; Developing Countries and Economies; Innovation and Invention; South Sudan

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01 Jun 2001
News

Platforms and Collaborations

would deliver course materials to MBA students in a coordinated way. Not just spreadsheets but audio and video clips, with an eye toward multimedia cases, would be available online, personalized to each student’s courseload. A key element... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

October 2019 (Revised October 2019)
Background Note

Entrepreneurship and Innovation Trends in China K-12

By: John J-H Kim, Haibo Zhao and Shu Lin

This note provides a brief survey of the major entrepreneurial and innovation trends in China’s K-12 education landscape, using trends in public policy as background, but focusing on opportunities available for the private market. The note first provides a brief... View Details

Keywords: Innovation; Innovation ＆ Entrepreneurship; Education; Entrepreneurship; Innovation and Invention; Education Industry; China

May 2005 (Revised September 2015)
Case

Hans Wilsdorf and Rolex

By: Geoffrey Jones and Alexander Atzberger

Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other... View Details

Keywords: Entrepreneurship; Geographic Location; Brands and Branding; Luxury; Competitive Advantage; Consumer Products Industry; Switzerland

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

Web

CSV Explained - Institute For Strategy And Competitiveness

powerful force for positive change. There are numerous ways in which addressing societal concerns can yield productivity benefits to a firm. Consider, for example, what happens when a firm invests in a wellness program. Society benefits... View Details

November 2012 (Revised November 2013)
Case

Persephone's Pomegranate: Crédit Agricole and Emporiki

By: Dante Roscini, Daniela Beyersdorfer and Jerome Lenhardt

In 2006 the French bank Crédit Agricole bought the Greek Emporiki bank, for €2.8 billion, at the peak of a bull market for bank takeovers. Six years, a major financial crisis, and €5.2 billion of losses later, in a context of great uncertainty in the European banking... View Details

Keywords: Business and Government Relations; Currency; Development Economics; International Finance; International Relations; Banking Industry; Greece

01 Dec 2003
News

HIV/AIDS and Business

Forty-two million people around the globe live with HIV/AIDS; an additional 80 million may be infected by 2010, with new cases concentrated in Russia, India, China, Nigeria, and Ethiopia. The scope of the epidemic is so staggering that... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

The co-movement of Treasury bonds and stocks is an important indicator for both policy makers and for long-term investors. A positive co-movement between nominal Treasury bonds and stocks, as in the 1980s, means that nominal bonds amplify the volatility of stock... View Details

Web

Frameworks - Institute For Strategy And Competitiveness

differently than rivals. The Value Chain A tool for disaggregating a company into its strategically relevant activities in order to focus on the sources of competitive advantage. Creating Shared Value Creating economic value in a way that also creates value for View Details

August 2012 (Revised March 2015)
Case

Egypt: Turbulence, and Transition?

By: Diego Comin, Mohamed Heikal and Adam Said

The case goes over the evolution of politics and institutions in Egypt over the last 50 years. The case provides new insights on the reasons for violent political transitions and also explores the effects of political instability on productivity and competitiveness. View Details

Keywords: Institutional Change; Military; Competitiveness; Democracy; Revolution; Productivity; History; Transition; Economic Systems; Competition; War; Performance Productivity; Organizations; Government and Politics; Volatility; Egypt

December 1998 (Revised January 2003)
Case

R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe

Examines several market entry options for R.R. Donnelley's expansion into Eastern Europe. Used as an introduction to a Harvard Business School course titled "New Opportunities in Emerging Markets." Asks students to consider the following issues: 1) the impact of... View Details

Keywords: Opportunities; Market Entry and Exit; Emerging Markets; Europe

January 2014 (Revised January 2017)
Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details

Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

01 Dec 2020
News

Tried and Tested

on standardized tests can be found here. Zoë Cullen studies the design of labor markets and the choices of employers and labor platforms that affect matters of public interest,... View Details

Keywords: Jen McFarland Flint; Scientific Research and Development Services

07 Feb 2018
Video

Material Sustainability Information and Stock Price Informativeness

2020
Working Paper

EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms

By: Laura Alfaro, Oscar Becerra and Marcela Eslava

Emerging economies are characterized by an extremely high prevalence of informality, small-firm employment and jobs not fit for working from home. These features factor into how the COVID-19 crisis has affected the economy. We develop a framework that, based on... View Details

Keywords: COVID-19; Emerging Economies; Informality; Firm-size Distribution; Health Pandemics; Developing Countries and Economies; Economy; System Shocks; Latin America

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Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation