Publications

November 1991 (Revised July 1995)
Case

Body Shop International

By: Christopher A. Bartlett

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry

1991
Book

Advantage Sweden

By: Michael E. Porter, Orjan Solvell and I. Zander

Keywords: Industry Clusters; Competitive Advantage; Corporate Strategy; Industry Structures; Global Strategy; Economy; Sweden

1991
Book

Internationale Wettbewerbsvorteile: Ein Strategisches Konzept fur die Schweiz (International Competitive Advantage: A New Strategic Concept for Switzerland)

By: M. E. Porter, S. Borner, R. Weder and M. J. Enright

Keywords: Global Range; Competitive Advantage; Switzerland

3 Oct 1991
Lecture

How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?

By: W. Carl Kester

Keywords: Capital Markets; Business and Shareholder Relations

September 1991 (Revised January 1992)
Case

Citibank (A): European Strategy

By: Michael Y. Yoshino

Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

1991
Chapter

Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming

By: James K. Sebenius

Keywords: Alliances; Negotiation; Climate Change; Success; Environmental Sustainability

Article

Global Strategic Linkages and Industry Structure

By: N. Nohria and C. Garcia-Pont

Keywords: Global Range; Strategy; Supply and Industry

Article

Global Strategic Management: Impact on the New Frontiers of Strategy Research

By: C. A. Bartlett and S. Ghoshal

Keywords: Global Range; Strategy; Management; Research

July–August 1991
Article

The Boundaries of Business: The Developing-Country Difference

By: J. E. Austin

Keywords: Business Ventures; Global Range

June 1991 (Revised June 1993)
Supplement

Becton Dickinson (B1): Global Management, Update

By: Michael Beer

Designed to bring closure to the discussion of the (B) case. View Details

Keywords: Globalized Firms and Management

June 1991
Teaching Note

Global Fund, Teaching Note

By: William J. Poorvu

June 1991 (Revised June 1993)
Case

Becton Dickinson (B): Global Management

By: Michael Beer

The president of Becton Dickinson (BD) and his top management team struggle with issues of: 1) how to manage the top of the organization, focusing on leadership style, the committee structure, and the role of sector presidents, and 2) how to manage a multinational... View Details

Keywords: Globalized Firms and Management; Multinational Firms and Management; Human Resources; Leadership Style; Management Teams; Corporate Strategy; Health Industry