Publications

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Spain; United States; Italy

March 2001 (Revised June 2001)
Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook

A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details

Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Europe

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April 2000
Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett

Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details

Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Food and Beverage Industry; Food and Beverage Industry

10 Dec 2007
HBS Case

One Laptop per Child

course, OLPC aspires to many more commitments to fulfill its vision of "one laptop per child." Herein, marketers find much food for thought. According to Quelch, a professor of marketing, the laptop's creation and diffusion are... View Details

Keywords: by Martha Lagace; Computer

04 Apr 2007
Research & Ideas

The Business of Global Poverty

Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas. At dawn, they rise and swarm across a featureless landscape of... View Details

Keywords: by Garry Emmons

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details

Keywords: by Martha Lagace

24 Mar 2023
News

Exploring Talent Markets; Aid for Turkey

food distribution, serving 7,000 people a day. "We sent 900 tents, hundreds of toilet and shower units, and 14 large trucks full of generators, blankets, food, medical kits, and animal feed," she added. The next phase will be to build... View Details

Keywords: Margie Kelley

01 Dec 2001
News

September 11: A Community Reflects

reactions to the tragedy and to share emotional support. Food and clothing drives were organized on campus, and the School set up a matching fund for contributions made by students, faculty, and staff to the American Red Cross Liberty... View Details

Keywords: Susan Young;Deborah Blagg

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih

A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details

Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Europe; Denmark; Netherlands

Article

The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States

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June 2022
Teaching Note

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 721-419. On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years... View Details

Keywords: B2B Vs. B2C; Technological Innovation; Business Startups; Cost Management; Business Model; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

March 1989 (Revised January 1992)
Teaching Note

Philip Morris Companies and Kraft, Inc., Teaching Note

By: Richard S. Ruback

Teaching Note for (9-289-045). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

February 2023 (Revised February 2025)
Case

Doing Business in Accra, Ghana

By: Hakeem Belo-Osagie, Leonard Schlesinger and Namrata Arora

This case examines the challenges and opportunities of doing business in Ghana. It highlights Ghana economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Agribusiness; Food and Beverage Industry; Food and Beverage Industry; Ghana

November 1984 (Revised April 1987)
Background Note

Note on Restructuring Meat Packers in the 1980s

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry; Food and Beverage Industry

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December 2012 (Revised May 2013)
Case

Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details

Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; France; China

2009
Simulation

Finance Simulation: M&A in Wine Country (Facilitator's Guide)

By: Timothy A. Luehrman, W. Carl Kester and Heide Diener Abelli

Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Food and Beverage Industry

November 2008
Supplement

Travel Centers of America (CW)

By: Robin Greenwood and James Quinn

Keywords: Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

April 1991 (Revised January 1997)
Case

Beatrice Companies--1985

By: David J. Collis

Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic... View Details

Keywords: Corporate Strategy; Change; Food and Beverage Industry; Food and Beverage Industry