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  • Research Summary

Using IT to Leverage Human Resources in Services

Discussion of the Internet and IT to date concentrates on how they will replace, rather than support, human service providers. While this approach is appropriate for a few firms, it is inadequate for many. The Internet and other information technology... View Details

  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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  • January 2012 (Revised September 2015)
  • Case

Tough Decisions at Marks and Spencer

By: George Serafeim
In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details
Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry
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  • Web

Confronting Climate Change - Business & Environment

segments of the business community have opposed government action on climate change. More recently, some companies have begun advocating for government policies to address climate change. Electricity Shifting to sustainable electricity... View Details
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

years of construction of the Panama Canal proved to be a management foul-up of the first order. The Isthmian Canal Commission tried to supervise construction from Washington. This would have been a bad idea with the communications... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • September 2009
  • Article

The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
Keywords: Information Technology; Management; Knowledge Use and Leverage; Business Education; Multinational Firms and Management; Entertainment; Communication; Curriculum and Courses; Framework; Design; Goals and Objectives; Learning; Information Technology Industry
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  • 25 Sep 2012
  • Working Paper Summaries

Colocation and Scientific Collaboration: Evidence from a Field Experiment

Keywords: by Kevin Boudreau, Ina Ganguli, Patrick Gaule, Eva Guinan & Karim Lakhani; Health
  • March 2023 (Revised May 2023)
  • Case

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

By: Linda A. Hill and Lydia Begag
It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details
Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States
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  • March 2023
  • Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
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  • November 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons
This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy
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  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

resource-related innovation, and building values-based and people-centric businesses. Gordon Jones President, College of Western Idaho (CWI) Gordon Jones President, College of Western Idaho (CWI) Gordon Jones leads Idaho's largest comprehensive View Details
  • 01 Jun 2024
  • News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

provides, but also opened my way of thinking to see all the different types of career paths that there might be.” HBS also added to the rich fabric of relationships Leahy has built over the years that have helped her continue to learn and grow. “At HBS I built lifelong... View Details
  • 09 Nov 2007
  • Working Paper Summaries

Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

Keywords: by Giovanni M. Gavetti & Massimo Warglien
  • February 1985
  • Article

Motivation and Creativity: Effects of Motivational Orientation on Creative Writers

By: T. M. Amabile
72 members of the college community who identified themselves as actively involved in creative writing participated in individual laboratory sessions, in which they were asked to write 2 brief poems, to investigate the hypothesis that intrinsic motivation is conducive... View Details
Keywords: Social Psychology; Creativity; Motivation and Incentives; Performance; Personal Characteristics; Situation or Environment
Related
  • April 2018
  • Case

Happy UAE

By: Joshua Schwartzstein, Brian J. Hall, Tiffany Y. Chang, Karim Sameh and Alpana Thapar
This case centers on the United Arab Emirates' (UAE) national goal of raising the happiness of its residents and visitors through ambitious government initiatives. They combined this bold national goal with an accountability structure (incentive plan) built on Key... View Details
Keywords: Happiness; Welfare; Governance; Motivation and Incentives; United Arab Emirates
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  • 2008
  • Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks
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  • 04 Jan 2024
  • News

Great Heights

sessions to explore career goals and examine the factors that may be holding them back, among them perfectionism (“We have an epidemic,” Kostova says) and self-sabotaging behaviors that her clients often struggle to recognize in themselves. Kostova also connects them... View Details
Keywords: Amy Crawford
  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

lumping them all together. That said, the success of the Silicon Valley community and the massive wealth that some people have accumulated have caught the eye of India. And as in most things in life, timing is everything: In some sense... View Details
Keywords: by Martha Lagace
  • Web

Interviews - Recruiting

manage the rest. Here’s how we help: Identify an application deadline. If holding a recruiting event, we recommend a deadline of at least 1-2 weeks after the event. Select an interview date with no academic conflicts. Book space on campus or post your virtual interview... View Details