Publications

February 2022
Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto

This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details

Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior

Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth

Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details

Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy

2012
Chapter

An Assessment of How Urban Crime and Victimization Affects Life Satisfaction

By: Carlos Medina and Jorge Tamayo

We use data for Medellín, Colombia, to assess the effect of the homicide rate, individual’s perception of security in their neighborhood of residence, and of the effect of their having been victimized, on life satisfaction. We find a negative effect of the homicide... View Details

Keywords: Security; Life Satisfaction; Crime and Corruption; Housing; Safety; Perception; Colombia

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2021
Working Paper

Cognitive Biases: Mistakes or Missing Stakes?

By: Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman and Jeroen van de Ven

Despite decades of research on heuristics and biases, empirical evidence on the effect of large incentives—as present in relevant economic decisions—on cognitive biases is scant. This paper tests the effect of incentives on four widely documented biases: base rate... View Details

Keywords: Cognitive Biases; Incentives; Motivation and Incentives; Decision Making; Performance

Article

Signing at the Beginning vs at the End Does Not Decrease Dishonesty

By: Ariella S. Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely

Honest reporting is essential for society to function well. However, people frequently lie when asked to provide information, such as misrepresenting their income to save money on taxes. A landmark finding published in PNAS (Shu, Mazar, Gino, Ariely, and Bazerman,... View Details

Keywords: Morality; Nudge; Policy-making; Replication; Honesty; Moral Sensibility; Behavior; Policy

2021
Article

Leisure Beliefs and the Subjective Well-being of Nations

By: Lucia Macchia and A.V. Whillans

Here, we construct a data set of 79 countries (N = 220,000) and explore whether differences in the prioritization of time (leisure) vs. money (work) explain cross-country differences in happiness. Consistent with our predictions, countries whose citizens value leisure... View Details

Keywords: Leisure; Work; Subjective Well-being; Public Policy; Employment; Happiness; Governance; Policy

August 2017 (Revised November 2021)
Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton

This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details

Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career

July 31, 2017
Article

A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS

By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi

Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot randomized clinical trial and a... View Details

Keywords: Adherence; Antiretroviral Therapy; Behavioral Economics; Commitment Contract; Financial Incentives; HIV-1 Virologic Suppression; Health Disorders; Motivation and Incentives

January 1987
Article

Dividend Behavior for the Aggregate Stock Market

By: Terry A. Marsh and Robert C. Merton

Keywords: Behavior; Stocks; Markets

August 2009
Case

Life Stories of Recent MBAs: Motivations

By: Nitin Nohria, Matthew D. Breitfelder and Daisy A Wademan Dowling

Keywords: Business Education; Motivation and Incentives

July 2003 (Revised August 2005)
Teaching Note

Future of Hybrid Electric Vehicles, The (TN)

By: John T. Gourville

Teaching Note for (9-502-025). View Details

Keywords: Natural Environment; Customers; Behavior; Energy; Auto Industry; United States

March 2001 (Revised December 2001)
Supplement

Circon (C)

By: Brian J. Hall, Guhan Subramanian and Christopher A Rose

Supplements the (A) case. View Details

Keywords: Motivation and Incentives; Corporate Governance; Medical Devices and Supplies Industry; United States

May 1999
Case

The Saga of Prince Jefri and KPMG (A): Mystery of the Missing Billions

By: Ashish Nanda

Accounting and law firms around the globe are following with great interest the progress through British courts of a lawsuit. Those familiar with the suit, filed by Prince Jefri of Brunei against the professional service firm KPMG Peat Marwick, remark that its judgment... View Details

Keywords: Conflict of Interests; Service Industry

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry