Publications

September 1990
Article

The Role of Banks in Reducing the Costs of Financial Distress in Japan

By: David S. Scharfstein, Takeo Hoshi and Anil Kashyap

Keywords: Banks and Banking; Cost; Global Range

August 1990 (Revised January 1992)
Case

Eli Lilly and Co. (B): Europe

By: Michael Y. Yoshino

Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details

Keywords: Change Management; Economics; Global Strategy; Business or Company Management; Growth and Development Strategy; Adaptation; Competition; Pharmaceutical Industry; Europe

August 1990 (Revised February 1991)
Case

Whirlpool Corp.

By: Michael Y. Yoshino and Sarah D. Hall

Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details

Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe

1990
Chapter

New Challenges for Japanese Multinationals: Is Organizational Adaptation Their Achilles Heel?

By: C. A. Bartlett and H. Yoshihara

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Problems and Challenges; Japan

July 1990 (Revised August 1994)
Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter

Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details

Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

March 1990 (Revised November 1999)
Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston

Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details

Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry

March 1990 (Revised April 1991)
Case

Chase Manhattan Bank (D): The Global Bank

By: Benson P. Shapiro

Keywords: Banking Industry

1990
Chapter

Management Revolution: The Response to Global Glut

By: J. L. Bower

Keywords: Change Management; Globalized Markets and Industries; Supply and Industry

1990
Book

Managing the Global Firm

By: Christopher A. Bartlett, Y. Doz and G. Hedlund

Keywords: Globalized Firms and Management

1990
Chapter

The British Government and Foreign Multinationals before 1970

By: G. Jones

Keywords: Business History; Multinational Firms and Management; Business and Government Relations; United Kingdom

1990
Chapter

Managing Innovation in the Transnational Corporation

By: C. A. Bartlett and S. Ghoshal

Keywords: Innovation and Management; Multinational Firms and Management

November 1989
Case

Gruppo Ferruzzi: A New Global Company

By: Ray A. Goldberg

Keywords: Business Ventures; Global Range

1989
Chapter

Can Japanese Companies Survive in Global Competition?

By: M. E. Porter

Keywords: Globalized Firms and Management; Competition; Japan

July 1989 (Revised April 2001)
Case

Kanthal (A)

By: Robert S. Kaplan

Multinational company needs an improved cost system to determine the profitability of individual customer orders. Its strategy is to have significant sales and profitability growth without adding additional administrative and support people. The new cost system... View Details

Keywords: Cost Accounting; Earnings Management; Cost Management; Financial Management; Multinational Firms and Management; Business or Company Management; Customer Relationship Management; Sales; Business Strategy; Profit; Electronics Industry

1989
Chapter

Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

By: Gary P. Pisano and David Teece

Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry

Article

Internal Differentiation Within Multinational Corporations

By: S. Ghoshal and N. Nohria

Keywords: Business Ventures; Global Range

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

1989
Chapter

Adjusting to an Integrated Global Financial System

By: Samuel Hayes