Publications

September 2007
Case

Still Leading (B4): Lee Iacocca—Driving Impact

By: Rosabeth Moss Kanter and Lance P. Pierce

Lee Iacocca, a successful CEO of an auto company, devoted himself after retirement to several social causes. Describes issues in the transition. View Details

Keywords: Transition; Transformation; Retirement; Work-Life Balance; Problems and Challenges; Civil Society or Community; Auto Industry

January 1994
Case

ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei

In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details

Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry

August 2024
Case

The Political Money Machine and Senator Cruz

By: Robert F. White and Jimena Marquez

This caselet explores campaign finance rules in U.S. elections, as illustrated through a fundraising memo for Senator Ted Cruz. View Details

Keywords: Political Elections; Governing Rules, Regulations, and Reforms; Communication; Public Administration Industry; United States

September 2000
Case

Guru.com

By: Rajiv Lal and Ann Leamon

An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details

Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy

28 Oct 2008
First Look

First Look: October 28, 2008

dynamic occurs because an organization's problem-solving routines and normal patterns of communication tend to constrain the space of designs within which it searches for new solutions. Such a link, if confirmed empirically, would be... View Details

Keywords: Martha Lagace

June 2018
Teaching Note

Difficult Conversations and Dealing with Challenging Situations at Work

By: Boris Groysberg and Amram Migdal

Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036. View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

and decide which growth opportunity was the better choice. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818004 Harvard Business School Case 518-036 Bose Corporation: Communication Strategy for Challenging Apple's Beats by... View Details

Keywords: Dina Gerdeman

27 Jan 2009
First Look

First Look: January 27, 2009

communication on financial choices of married individuals in the Philippines. Making choices public moves men from putting money into their own account to consumption; communication with their spouse drives... View Details

Keywords: Martha Lagace

February 2025
Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details

Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry

March 2011
Teaching Note

Calveta Dining Services, Inc.: A Recipe for Growth? (Brief Case)

By: James L. Heskett and Patricia Girardi

Teaching Note for #4261. View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Mission and Purpose; Family Business; Employee Relationship Management; Communication; Organizational Structure; Operations; Growth and Development Strategy

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details

Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry

October 31, 2023
Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details

Keywords: Compensation and Benefits; Job Search; Social Media

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21 Jun 2016
Other Presentation

Defining Innovative Approaches to Inclusive and Sustainable Economic Growth

By: Michael E. Porter

Nestle's CSV global forum entitled 'Investing in Sustainable Development in Africa,' brought together business, civil society and government leaders from Africa and beyond to discuss a range of key topics affecting the African continent. This video clip highlights some... View Details

Keywords: Society; Africa; Shared Value; Côte D'Ivoire; Civil Society or Community; Environmental Sustainability; Economic Growth; Africa

Read Now

January 2002
Case

IBM's Reinventing Education (B): West Virginia

By: Rosabeth M. Kanter and Daniel Galvin

Describes IBM's ongoing Reinventing Education initiative to improve K-12 public education via information technology developed by IBM's engineers and consultants. Focuses on one site, West Virginia, to reveal how IBM and the state created a mutually beneficial... View Details

Keywords: Programs; Partners and Partnerships; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; West Virginia

December 1986 (Revised August 1988)
Case

LifeSpan Inc.: Abbott Northwestern Hospital

Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details

Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis

16 Oct 2012
First Look

First Look: October 16

from the mid-nineteenth century to the mid-twentieth. The establishment of the People's Republic in 1949, with a decided turn against foreign enterprises operating in China from the 1950s, and radical communism from the late 1960s through... View Details

Keywords: Sean Silverthorne

12 Nov 2001
Research & Ideas

Can Religion and Business Learn From Each Other?

uncharted areas that is part of most people's lives, and yet we haven't prepared managers and the business community to think about this very strongly," Nash says. "What we were very concerned about with the book is not to set... View Details

Keywords: by Martha Lagace

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

together what we've learned. This edited volume collects international scholars to not only put forward a foundational reference for leadership training but also to offer a community of practice where ideas can be developed and shared.... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

May–June 2019
Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu

We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details

Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media