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  • All HBS Web  (3,932)
    • People  (3)
    • News  (397)
    • Research  (2,967)
    • Events  (28)
    • Multimedia  (18)
  • Faculty Publications  (2,271)

Show Results For

  • All HBS Web  (3,932)
    • People  (3)
    • News  (397)
    • Research  (2,967)
    • Events  (28)
    • Multimedia  (18)
  • Faculty Publications  (2,271)
← Page 152 of 3,932 Results →
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

organization, using economic analysis as a tool for understanding business structures and transactions. A Discussion of "Letting the 'Tail Wag the Dog'": The Debate over GAAP versus Street Earnings Revisited Authors:Mark T.... View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • First Look

December 20, 2016

construction of global migration databases, to the legal codification of national policies regarding high-skilled migration, to the analysis of patent data regarding cross-border inventor movements. A common theme throughout this research... View Details
Keywords: Carmen Nobel
  • 22 Jul 2014
  • Blog Post

From FIELD to Field, Putting What I’ve Learned at HBS into Practice

first layer of the metaphorical onion. What I learned at HBS and what I have applied in Zambia was more than just root cause analysis or the typical “Five Whys” questioning. It requires combining a dose of empathy with an equal dose of... View Details
Keywords: Entrepreneurship; Technology
  • 01 Mar 2021
  • Blog Post

Climate Finance SIP

wide range of critical topics emphasizing the roles of financial institutions in addressing the risks and opportunities of climate change. Topics included climate and the economy, incorporating climate developments into business analysis... View Details
  • Web

IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

one or more of our cloud service providers. After the analysis is complete, a roadmap for timing migrations will be developed to ensure thoughtful planning, resourcing, and budgeting. We anticipate several benefits, including: An IT... View Details
  • 01 Dec 2007
  • News

Learning to Lead

in addition to its focus on managing relationships, the case introduces the concept of career management, with exhibits that include Keller’s analysis of his career options after HBS, an overview of his life plan, and copies of his... View Details
Keywords: Julia Hanna; Management
  • 01 Sep 2015
  • News

Data-Driven Diligence

that sold them on Casper—it was the numbers. The company had tested well in a revolutionary predictive model built by the venture firm. The idea to vet possible investments in such a way hit Coats about a decade ago: Maybe, he figured, he could use data View Details
Keywords: Francis Storrs
  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

organizational sustainability and characterizes the situations in which a social enterprise should be sustainable. The analysis then delineates when an investment in a social enterprise delivers superior impact to a grant. Corporate... View Details
Keywords: by Dina Gerdeman
  • 18 Sep 2000
  • Research & Ideas

Getting It Done: Improving Nonprofit Performance

valuable balance for the welfare of the country, one could make a similar case for the balance achieved by the for-profit, nonprofit, and public sectors." The analysis and prescriptions Grossman offers make their own contribution to... View Details
Keywords: by James E. Aisner
  • Web

Expansion of the Case Method | Baker Library | Bloomberg Center | Harvard Business School

personnel for the war effort. HBS faculty wrote hundreds of new case studies that addressed issues specific to wartime production and analysis of statistical information. Dean Donham remarked on the flexibility of the case method that... View Details
  • 01 Dec 2022
  • News

A Quiet Force: Remembering Jay Light

California where he led a space-mission analysis team. Convinced he needed more management training, he entered the new joint Doctoral Program at Harvard and developed a fascination with finance. After graduation, he joined the HBS... View Details
Keywords: leadership; HBS Dean; obituary; academia
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
  • 03 Jan 2019
  • Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

to find that they were now competing with Amazon.” Reversing the trend What should boards do to improve their focus on innovation? Making that strategic change starts with a frank analysis of the skills and expertise that may be lacking... View Details
Keywords: by Michael Blanding
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

concerned citizens. These case studies strongly portray the challenges that public health faces in our times. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52269 forthcoming Journal of Human Hypertension A Retrospective View Details
Keywords: Sean Silverthorne
  • 17 Mar 2015
  • First Look

First Look: March 17

2014, Longbow was deciding whether or not to maintain its position in NiSource. To make this decision, students must perform a discounted dividend analysis to determine the fundamental value of NiSource's stock. Students are also asked to... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

course. Purchase this case:http://hbr.org/search/813127-PDF-ENG First Solar: CFRA's Accounting Quality Concerns Srinivasan, Suraj, and Ian McKown CornellHarvard Business School Case 113-044 The case relates to accounting quality analysis... View Details
Keywords: Sean Silverthorne
  • Web

Past Projects | Social Enterprise | Harvard Business School

data analysis and metrics tracking. ArcelorMittal and the private sector during the Ebola crisis Spring 2016 | Focus: Healthcare; International Development Team: Sarah Nam and Sisi Pan Description: The Ebola outbreak in 2013-16 devastated... View Details
  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Citation
Educators
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Related
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
  • 08 Mar 2016
  • First Look

March 8, 2016

analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate... View Details
Keywords: Sean Silverthorne
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

of patent applications, on facilitating transactions in the market for ideas. Standard-Essential Patents Josh Lerner builds a framework for the analysis of standard-essential patents and suggests a policy reform. Playing Favorites: How... View Details
Keywords: by Staff
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