Technology Strategy - Publications - Faculty & Research

October 2023
Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States

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Educators

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

companies laying off employees to acknowledge the fact that they made a historic mistake. Something went wrong in your internal forecasting, either the demand you over-confidently predicted or the strategy you assumed would work. That... View Details

Keywords: by Rachel Layne; Technology; Technology

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry

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19 Mar 2012
News

Why Your Business Should Follow IBM and Not Apple

16 Aug 2012
News

Apple's Spat with Google Will Only Get Worse

11 Sep 2023
News

How to Lead Enterprise AI

03 Aug 2023
News

Elevate Your Case Prep with ChatGPT

30 Mar 2022
News

Why Apple’s Hardware Subscription Service Could Be a ‘Huge Deal for the Company’

28 Sep 2021
News

TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

30 Apr 2015
News

Business bookshelf: 'Strategy Rules' about Gates, Grove and Jobs

25 Oct 2023
News

Airbnb Turns to AI to Help Prevent House Parties

22 Sep 2023
News

How Software Companies Can Avoid the Trap of Product-Led Growth

21 Mar 2023
News

Deeply, Truly, Very Sorry: How Tech CEOs Talk When They Lay Off Workers

21 Aug 2022
News

How Co-Working Spaces Lead to More Innovation for Tech Startups

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

the greater the likelihood that it will not be a major player in future competitions in rapidly changing environments. —Professor James Heskett Both Dennis Crane and Richard Eckel suggested that a broader view of the competitive spectrum for information View Details

Keywords: by James Heskett

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

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Doctoral Affiliates - Business & Environment

About Doctoral Affiliates Explore the list of our doctoral affiliates whose research is at the intersection of business and environment. Fulton Christopher Eaglin PhD student Christopher Eaglin is a Ph.D. student in the Strategy unit at... View Details

October 2005 (Revised February 2007)
Case

Red Flag Software Co.

By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe

In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details