Publications

March 2000 (Revised May 2002)
Case

Korea: On the Back of a Tiger

Describes the development strategy followed by Korea under the leadership of Park Chung Hee as well as the reform efforts embarked on by his successors. View Details

Keywords: Leadership; Developing Countries and Economies; Government and Politics; Growth and Development Strategy; Public Administration Industry; South Korea

March 2003 (Revised March 2004)
Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

December 2007 (Revised April 2008)
Case

Butler, Shine, Stern & Partners

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details

Keywords: Strategy; Advertising; Sales; Advertising Industry

May 1998 (Revised February 2007)
Case

Morningstar, Inc.

By: Andre F. Perold and Markus Mullarkey

Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund... View Details

Keywords: Investment Funds; Asset Management; Revenue; Financial Strategy; Publishing Industry; Financial Services Industry; United States

January 26, 2017
Article

Executives and Salespeople Are Misaligned—and the Effects Are Costly

By: Frank V. Cespedes and Christopher Wallace

This article discusses the results of a survey of senior executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their... View Details

Keywords: Business Strategy; Sales; Perception

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March 1991 (Revised April 1995)
Case

IBP and the U.S. Meat Industry

By: David J. Collis and Nancy Donohue

IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently... View Details

Keywords: Business or Company Management; Product; Competition; Business Earnings; Geography; Vertical Integration; Corporate Strategy; Food and Beverage Industry; United States

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals

12 Jul 2022
Cold Call Podcast

Can the Foodservice Distribution Industry Recover from the Pandemic?

Keywords: Re: David E. Bell; Service; Food & Beverage

05 Nov 2013
First Look

First Look: November 5

Publications August 2013 John Wiley & Sons International Strategy and Competition By: Collis, David Abstract—This book is designed for every student who will be involved in managing and advising companies that compete internationally... View Details

Keywords: Sean Silverthorne

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry

November 1991 (Revised April 1994)
Case

Nucleon, Inc.

By: Gary P. Pisano

Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details

Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry

February 2008 (Revised August 2011)
Case

Olympia Machine Company, Inc.

By: Frank V. Cespedes and Benson P. Shapiro

The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details

Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry

June 2011 (Revised December 2013)
Case

FIJI Water: Carbon Negative?

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice

Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji

February 1997 (Revised February 2002)
Case

Mexico (A): From Stabilized Development to Debt Crisis

By: Huw Pill

Describes the evolution of the Mexican economy from 1945 to 1982. Describes the import-substituting industrialization strategy pursued in the aftermath of World War II. Discusses briefly why this failed in the late 1960s and then analyzes the change of strategy toward... View Details

Keywords: Economy; History; Borrowing and Debt; Financial Crisis; Macroeconomics; Mexico

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia