Publications

Research Summary

International Competitiveness in High Technology and Science Based Sectors

By: Gary P. Pisano

This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses. It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

31 Mar 2009
First Look

First Look: March 31, 2009

Dilemma revolutionized the business world—presents The Innovator's Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation... View Details

Keywords: Martha Lagace

November 2019 (Revised April 2020)
Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams

This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details

Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

trying to develop a new type of storage battery: “I have not failed. I’ve just found 10,000 ways that won’t work.” “It’s natural to hunker down and imply that failure is to be avoided in tough times, but this is exactly when innovation is... View Details

Keywords: by Michael Blanding

24 Jan 2012
Video

2012 Alumni New Venture Prize Contest: Grand Prize

31 Oct 2022
Video

Health Minute: Amitabh Chandra

Research Summary

Overview

By: John T. Gourville

John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details

Keywords: Marketing

Research Summary

Overview

My research examines internal governance, leadership, and the strategy and performance of organizations. I have published papers on the evolution of corporate structure, financial and non-financial incentives, the allocation of decision rights, innovation and... View Details

June 1977 (Revised May 1995)
Case

Railroads and the Beginnings of Modern Management

Consists of three selections by the most innovative of the early American railroad managers which describe the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they... View Details

Keywords: Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States

June 6, 2019
Article

Tesla's Advantage? 'It's the Software, Stupid.'

By: Lou Shipley

Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile... View Details

Keywords: Tesla; Elon Musk; Autonomous Vehicle; Transportation; Software; Technology; Disruption; Auto Industry

Read Now

13 Aug 2014
News

Blavatnik Fellows in Life Science Entrepreneurship Named

02 Jan 2014
News

Wish you could get rid of your office management? Zappos is doing it

27 Jan 2020
News

Think Outside the Building

12 Mar 2012
News

Teaching leadership is easier than practising it

October 2005 (Revised December 2006)
Case

Magazine Luiza: Building a Retail Model of "Courting the Poor"

By: Frances X. Frei and Ricardo Reisen de Pinho

Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details

Keywords: Motivation and Incentives; Information Technology; Income; Innovation and Management; Success; Customer Focus and Relationships; Credit; Retail Industry; Brazil