Publications

spring 1991
Article

Designing Negotiations toward a New Regime: The Case of Global Warming

By: James K. Sebenius

Keywords: Negotiation; Design; Global Range; Environmental Sustainability

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

Educators

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

Educators

1991
Book

Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

By: K. B. Clark and T. Fujimoto

Keywords: Product Development; Performance; Globalization; Auto Industry

1991
Book

Japanese Takeovers: The Global Contest for Corporate Control

By: W. C. Kester

Keywords: Integration; Japan

1991
Chapter

Innovation Processes in Multinational Corporations

By: S. Ghoshal and C. A. Bartlett

Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes

1991
Book

Multinational and International Banking

By: G. Jones

The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States

1991
Book

Economic Environment of International Business

By: R. Vernon and L. T. Wells Jr.

Keywords: Business Ventures; Global Range; Economics

winter 1991
Article

Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control

By: W. C. Kester

Keywords: Global Range; Outcome or Result; Markets

1 Jan 1991
Conference Presentation

Information Technology and Globalization

By: L. M. Applegate and R. O. Mason

Keywords: Information Technology; Globalization

1991
Manual

Teaching Manual for Manager in the International Economy

By: L. T. Wells Jr.

Keywords: Global Strategy

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

Educators

October 1990
Background Note

Global Telecommunications Equipment Industry

By: Willis M. Emmons III, Richard H.K. Vietor and David B. Yoffie

1990
Chapter

From Cross-Border Corporate Transactions to Environmental Accords

By: James K. Sebenius

Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability

October 1990 (Revised February 1991)
Case

Sony Corp.: Globalization

By: Michael Y. Yoshino

Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry

September 1990
Case

Bain & Co., Inc.: Growing the Business

By: Michael Y. Yoshino

Raises management issues facing Bain & Co. in formulating its future global strategy and implementation of that strategy. View Details

Keywords: Global Strategy; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Strategy; Expansion; Consulting Industry; Service Industry

September 1990 (Revised May 1991)
Case

Global Fund

By: William J. Poorvu

Keywords: Financial Services Industry

September 1990 (Revised November 1991)
Supplement

Procter & Gamble Japan (C)

By: Michael Y. Yoshino

Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business? View Details

Keywords: Business Offices; Business Growth and Maturation; Globalization; Growth and Development Strategy; Organizations; Beauty and Cosmetics Industry; Consumer Products Industry; Japan